WebTrends joins forces with Silverpop

Share this content:

Analytics firm WebTrends Inc. has partnered with e-mail marketing services firm Silverpop to integrate analytics into e-mail.

The combined platforms will give marketers the ability to track Web site visitors and to schedule automated e-mail communications around their behavior.

WebTrends users can build profiles of customer behavior based on overall habits when they visit the site. Based on the visitor information delivered by WebTrends, the Silverpop platform monitors a variety of deliverability scenarios so that high-volume, personalized e-mail communications can be automatically delivered to a company's customers and prospects.

Silverpop is part of WebTrends Open Exchange, a marketing network that combines WebTrends Marketing Lab 2 for ad serving, content management, customer relationship management, e-mail marketing, enterprise campaign management, site search, targeting and optimization, user experience, Web site monitoring and other marketing applications.

close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above