Turning Transactional Email Into Marketing Email

Share this content:

OMI and Eclipse team up on a solution to add marketing content to bills and statements.

Transactional emails do double duty.
Transactional emails do double duty.

Eclipse Corp., a document generation company, has partnered with cloud-based communications provider OMI to give marketers extended reach for their appeals through all of their companies' customer communications.

A combination of Eclipse's DocOrigin software and OMI's 366 Degrees communication platform, the new cloud-based service promises to integrate campaign content with transactional emails, email notices, texts alerts, and even direct mail. The partner companies explain that tight integration with Salesforce.com makes it possible for marketing and IT to orchestrate the coalescence of materials with little extra effort.

"Organizations send billions of boring statements and correspondence to customers every day that do very little to drive consumption, revenue, or brand engagement,” said OMI CEO Brad Banyas in a statement announcing the release. “We bring the real-world tools needed to leverage these existing communications that are so vitally important yet so often overlooked."

OMI and Eclipse maintain that the combination of their technologies allows for simpler personalization of audience, content, and context.

"Things like monthly customer statements are rarely considered key marketing assets,” said Eclipse CEO Steve Luke. “But CMOs are waking up to the value of these customer interactions as powerful opportunities to cross-sell, up-sell, and build customer loyalty."

close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above