EMail Marketing

Reaching the Inbox - E-mail Reputation and Deliverability

July 14, 2009

Deliverability has been a concern for email marketers since the beginning. Email marketing is more popular than ever because of its cost-efficiency, immediacy of results and high ROI - and your reputation plays into the deliverability of your email marketing messages like never before.
 

StrongMail acquires PopularMedia to offer social networking services

Dianna Dilworth July 01, 2009

E-mail marketing services firm StrongMail Systems has acquired PopularMedia, a social media marketing company, for an undisclosed figure. Under the terms of the agreement, PopularMedia will come under the StrongMail brand and its social media tools will become part of the StrongMail suite of digital marketing offerings.
 

Johnnie Walker private tasting by Wunderman

June 30, 2009

Johnnie Walker looked to Wunderman to establish a digital presence for the brand's field marketing program, which involves hosting educational Scotch tastings in key markets to extend the reach of the brand's different types of Scotch.
 

Aspen Marketing adds local targeting to automotive e-mail campaigns

Dianna Dilworth June 30, 2009

As the automotive industry is challenged with cash strapped consumers, direct marketing agency Aspen Marketing has been working with their automotive clients to reach consumers in a more multichannel and geo-targeted way.
 

Inbox Insider: Spammers send Michael Jackson related content

Dianna Dilworth June 30, 2009

Spammers have jumped on the death of Michael Jackson and are sending out spam e-mails with the King of Pop in the subject line.
 

Holiday e-mail smarts can give you a year-round boost

Luc Vezina June 30, 2009

Retailers who count on the 20% lift of holiday sales know they can't wait until October to formulate their seasonal sales strategy. Although consumers spent some $475 billion during the 2007 holiday season, the mixed forecasts for 2008 increase the pressure to make the holiday selling season extend beyond the traditional September-to-December window.
 

Increase in e-mail frequency a potentially risky endeavor

Bill Nussey, CEO, Silverpop June 30, 2009

A recent evaluation conducted by Silverpop researchers of the e-mail practices of North America's largest online retailers revealed that some are engaging in risky strategies. In comparing e-mails sent during the same 30-day period in 2007 and 2008, the study found a sharp increase in e-mail frequency. Top retailers sent 23% more e-mails to subscribers last year than the year before. At the same time, only 28% offered subscribers choices at opt-in. This is down from 56% in 2007.
 

Powell's Books credits 70% open rate jump to personalized e-mail

Dianna Dilworth June 26, 2009

Powell's Books, one of the nation's largest booksellers, has reported an increase in e-mail open rate thanks to its new focus on personalization. The Portland, OR-based retailer began an e-mail effort with ExactTarget that targets customers based on their favorite kinds of books. The effort began in February, and the most recent mailing in June saw a 70% increase in open rates.
 

Mail.com acquires DeadlineHollywoodDaily.com

Dianna Dilworth June 23, 2009

Mail.com Media Corporation (MMC), a digital media company that owns and operates Mail.com and its e-mail service, has acquired DeadlineHollywoodDaily.com (DHD).
 

Inbox Insider: Paul Allen returns to software with new e-mail organizer

Dianna Dilworth June 23, 2009

While it may seem like the hot new software coming out these days all circulates around mobile marketing and social media, e-mail has not ceased to drive new innovation as well. The latest release, an e-mail organization tool called Xiant Filer, could prolong the life of marketing messages, giving consumers more control over how to filter the e-mail they receive.
 

An exciting time for one-to-one marketing to shine

Ranen Goren, VP of cross-media products at XMPie Inc. June 23, 2009

Marketers today face great challenges in generating results, what with ever-shrinking budgets, rising expenses and limited resources. But it's also an exciting time for targeted, direct marketing to really shine.
 

E-mail: The superhighway to multichannel sales

Craig Kerr, vice president of marketing, iPost June 22, 2009

A multichannel customer is worth more to a brand than a single channel customer. Multichannel sales offer an opportunity to create a mutually beneficial relationship with customers, where they can use each channel as appropriate for them and the company can optimize its bottom line. The key is to understand behavior and what model makes the most sense for both parties.
 

Golfballs.com debuts social e-mail campaign

Dianna Dilworth June 18, 2009

E-commerce firm Golfballs.com has found that social media and e-mail marketing go hand-in-hand, and is using both in its latest version of the "Coolest pair on the planet" campaign.
 

Silverpop expands into Australian marketplace

Dianna Dilworth June 17, 2009

E-mail marketer Silverpop is expanding into Australia and New Zealand. The company has partnered with digital and CRM agency Engage Digital, which will be the authorized reseller of the Silverpop e-mail products.
 

Inbox Insider: Reputation is key to deliverability

Dianna Dilworth June 16, 2009

Deliverability is a key issue for e-mail marketers. No matter how good your creative is or how relevant the content, if your e-mail does not get delivered, it might as well not exist.
 

The Daily Tube drives traffic with e-mail

Dianna Dilworth June 15, 2009

For The Daily Tube, an online video aggregation site, e-mail subscribers are the most loyal audience and have helped drive traffic on the site.
 

Integrate e-mail into a multichannel mix

David Fowler, VP of e-mail marketing strategy at Alterian June 15, 2009

With all the media channels available to communicate with your audience, it's no wonder that the various media — online, offline, mobile, Web site, content management, etc. — seem on a collision course for integration.
 

Multichannel momentum

Chantal Todé June 15, 2009

The economic environment is still stormy, but retailers are starting
to test the waters with new demand-generating strategies.
 

Creative solutions from Shawan Downs, Gerber, Kodak

June 15, 2009

Hear what Julie Petroski, VP, group creative director at Targetbase, thinks of Shawan Downs' promotional effort for its Steeplechase, Gerber's "Start healthy, stay healthy pledge" campaign, and Kodak's "ScanMate/What's in your inbox?" campaign.
 

Toolbox: Online video, e-mail, lead generation, Web site

June 15, 2009

Unleashing your Web site, what to look for in an online 
video RFP, how to weed out poor leads and e-mail tips in this week's edition of DMNews' Toolbox.
 

E-mail spending to grow to $2 billion by 2014

Dianna Dilworth June 12, 2009

E-mail marketing spending in the US will increase to $2 billion by 2014, which represents almost an 11% year-over-year growth rate, according to a new forecast report by Forrester Research. The report, called "US Email Marketing Forecast, 2009 to 2014," attributed the growth of e-mail marketing to falling CPMs (meaning that ESPs are charging less per e-mail), a higher return on investment, as well as the growth of social e-mail accounts. Because of this growth, in five years consumers will be hit with more than 9,000 e-mail marketing messages a year.
 

Naturally Fresh selects BrightWave for e-mail AOR

Dianna Dilworth June 10, 2009

Naturally Fresh, a manufacturer of salad dressings and sauces, has selected BrightWave Marketing as its first e-mail marketing agency of record. BrightWave will begin by building a customer newsletter preference center. In addition, the two firms will collaborate to develop e-mail communications. The idea is to increase brand awareness.
 

New magazine targets frozen and dairy grocery industry

Lauren Bell June 09, 2009

Highlighting the continued strength of the grocery industry, a new magazine for buyers and sellers of frozen and dairy products will launch this summer. Frozen and Dairy Buyer, slated to debut in August, will target buyers of frozen and dairy foods at the supermarket HQ level and those involved with the sale of such products to consumers, as well as some manufacturers.
 

HeyButler.com selects Knotice for e-mail

Dianna Dilworth June 09, 2009

HeyButler.com, a search engine specializing in retail discounts, has selected e-mail marketing services firm Knotice to run its e-mail marketing.
 

Inbox Insider: FTC shuts down rogue ISP, but the battle continues

Dianna Dilworth June 09, 2009

The fight on global spam is an ongoing battle. Last week, a district court judge shut down a rogue Internet Service Provider after the Federal Trade Comission recommended its closure for allegedly hosting the distribution of spam, child pornography and other harmful electronic content.
 

Three components that lead to e-mail success

Steve Jones, founder of Analytics Direct, LLC June 09, 2009

Measurement, relevance and integration remain the three keys to e-mail campaign success. Performing this kind of "MRI" allows you to examine your marketing effectiveness.
 

How to keep your best customers in a tough economy

Laura Saati, group director of retail, e-Dialog June 09, 2009

Your loyal consumers are your best asset and will help you weather the storm during tough economic times. Ultimately, it is this group's experience with your brand, products, and people that will keep them loyal and encourage them to tell others about you. So what are you doing to make sure that your best customers not only remain engaged but perhaps even increase their spending?
 

SchoolMessenger partners with Message Systems for e-mail delivery

Dianna Dilworth June 04, 2009

SchoolMessenger, a digital message delivery platform for schools, has selected e-mail services firm Message Systems for e-mail delivery services.
 

Silverpop revamps tool

Dianna Dilworth June 03, 2009

Silverpop has revamped its Engage B2B e-mail interface making things easier for clients such as Pauline McCormack, a marketing consultant, who manages the e-mail campaigns for three different supply chain companies. The new Engage includes a new campaign graphical user interface that lets marketers drag and drop their e-mails into a storyboard-like editor.
 

Inbox Insider: Mobile and e-mail are no longer different channels

Dianna Dilworth June 02, 2009

E-mail and mobile are getting more and more linked together and e-mail marketers should be thinking like mobile marketers as well. At today's Mobile Marketing conference hosted by the Mobile Marketing Association, the MGM Grand Hotel and Casino, spoke about their in-depth mobile marketing efforts and programs, and of course, e-mail came up.
 

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