McGowan breaks down the perfect email and shares the lesson that he learned from a recent Royal Caribbean message.
There's always a silver lining to any marketing mistake
The online education platform increases open rates, delivery rates, and conversion by switching ESPs and experimenting with targeted emails.
Responsive/contextual email? It's email, but not as we know it. We take a look at its potential--and limitations.
The health video startup ran a campaign in which it exchanged holiday cookbooks for email addresses.
Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.
Personalization, timing, and relevancy are alive in the channel, but Mothers' Day demonstrated that so are the batcher-and-blasters.
Yesmail360i attempts to simplify the cross-channel journey with across-the-board data and testing capabilities.
Advice for achieving and maintaining customer centricity at a time when customers expect nothing less.
Top emailers are phasing out messages that customers would consider spam, says Return Path, though there's still room for improvement. Disagree? Check your complaint rates.
A recent report sheds light on the people, processes, and products marketers should incorporate today.
Bernie Sanders is the champion of contribution conversion. Hillary Clinton emails more than the rest of the candidates combined—almost a billion emails in the past two months.
Retail emailers laid an egg this year. In fact, Kohl's and Macy's together sent only 11 Easter-themed campaigns.
An industry insider clears up a widespread myth about email marketing and reveals two surefire ways to ramp up its effectiveness.
Tailored, targeted email helps the flower delivery company generate eight times more orders than its previous generic messages.
The taxi-alternative is using email to urge drivers to clear streets of the too-tipsy this St. Patrick's Day—and clean up for itself.
A renewed debate is ensuing about how difficult it should be for the government to obtain private email messages.
Email was his baby, the biggest cash generator of all marketing channels, and the foundation for search and social media. Marketers, mourn his passing.
Which one wins best customer touchpoint in a leading role? Read on to find out.
Voted down last year, the bill that would require warrants for ESPs to turn over client emails gets another go and will be marked up in March.
Animated gifs in emails can help increase click-throughs—or they can be sold as advertising and generate revenue.
There's untapped potential for email marketers on Saturdays and Sundays, according to a new report. The findings also reveal a major lift in revenues with loyalty program emails.
The mobile channel produces fertile results in terms of email opens and read time.
Brand suitors are being more selective and taking their time wooing customers.
The Web hosting company's cart-abandonment email strategy delivers an uplift of 63% in daily recovered revenue.
Although 58% of marketers polled use personalization in their email marketing, just 18% use advanced segmentation, according to a new report.
A recent study analyzes marketers' most effective tactics for a successful email list strategy, as well as their biggest challenges.
As marketers look to evolve the role of email marketing, they must also reconsider how they use it to drive sales.
More than half of marketers polled plan to increase marketing budgets this year, with email leading their spend.
A new study reveals that the use of cart abandonment strategies may have peaked.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.