Email isn't just a marketing tool. It's still big business
Two customers at the beginner and advanced stage of their Salesforce journey talk about putting data at the center of their marketing efforts
Movable Ink CEO Vivek Sharma on creating immersive, personalized experiences through emails
The online curriculum resource relies on email to educate people on its site's functionality and drive conversion
Personalization, character count, and message type are all variables marketers need to keep in mind
Experian's Targeting unit remains true to its big data roots, says Kevin Dean
The B2B buyer journey has changed, and brands need to react
The company has used the same e-commerce platform for 12 years. Here are some of the ways it's leveraged it to reach consumers
Jetlore's AI helps luxury travel company SecretEscapes personalize communications with millions of members
The integrated healthcare system introduced a savvy email marketing strategy through Salesforce, and reports crazy open rates, all within HIPAA compliance
More than one in three have opened separate email accounts solely for brand communication
Experian Marketing Services revealed a new name and embraced an old mission this week
Augie MacCurrach talks about the evolution of Customer Portfolios from CRM and email marketing to moving the needle on customer value through personalization
Understanding Google Optimize, an AI-powered targeting and testing tool which can raise the marketer's game
Throughout this week, practitioners and thought-leaders share commentary on our theme topic
Study finds segmentation gap creates haves and have-nots
Cambridge BioMarketing raised awareness and funds through multiple platforms
The premium syrup and concentrate manufacturer uses purchase, engagement, and preference data to deliver the right message to the right customer
A deep dive into the key topic of cadence
Our weekly column about marketing tech and ops
Upon acquisition, Zillow found many of its sub-brands were using the same email provider.
A discount ticket seller implements a new solution to deter customers from abandoning its site — and get them to return when they do
The chain of indoor trampoline parks implemented a new cloud solution to shift from having separate systems for each location to one centralized data hub
The acquisition of Tagga puts Campaign Monitor in the B2C CRM race
Moving and storage company uses email campaign to answer consumer questions
European appliance manufacturer Gaggenau heats up American presence.
How the outdoor gear and apparel retailer has expanded its use of customer reviews over the past 10 years.
Amplify Credit Union is leveraging Salesforce cloud services to reach members and give back to the community
Working behind the scenes, Infutor helps to ensure that the 360 degree view of the consumer is based on good, timely data
If there's an issue for marketers, it's misclassification
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.