The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.
A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.
Email marketing experts reveal their top tips for reaching Gmail users in honor of the webmail service's 10th birthday.
Less than 10% of B2B businesses find their lead generation effective, according to a recent study.
A look back on how Gmail changed the email marketing industry.
What's in our inbox this month: Gardening supplies emails. Which ones engage and which ones wither on the vine?
Your email director is a spray-and-pray kind of guy. As the new marketing VP, how would you deal? Read the full story and email your answer to email@example.com by April 25 for the chance to win $100.
Even the most data-centric marketers find it challenging to analyze a key mobile touchpoint: email.
Some quick info hits to keep you up-to-date, including the percentage of marketers who day email is core to their business.
Here's how to make it to the top of the mobile inbox and convert readers to buyers.
Without a doubt, email campaigns continue to provide incredible access to customers and be a top-performing channel for marketers.
Four small ways marketers can revitalize common email practices
Fundraisers at Brandeis University use gamification to galvanize alumni and rev up donations.
Twenty percent of purchases are made on a mobile device. According to a recent study, that number's primed to increase, and email's your ticket in.
Snipping and clipping give way to scanning and clicking. How marketers are maximizing the rise of digital discounts.
Email is an opportunity for a two way dialogue, but too many marketers miss the opportunity to be proactive and strategic with this highly effective channel.
What marketers need to know to craft the perfect one-liner.
Email is a mainstay for lead nurturing and customer retention. It can also be a powerfully effective channel for customer acquisition.
Observations from around the Twitter-sphere. Follow us @dmnews.
Some quick info hits to keep you up-to-date, including the percentage of marketers who say display advertising is dead or dying.
What's in our inbox this month: Sporting goods emails. Which ones hit it out of the park?
Email, social, and mobile are 2014's main marketing acts.
Brands should be optimizing the complete customer experience, not just individual campaigns or interactions.
Cart abandonment emails are getting more creative to encourage potential customers to take a second look at those deserted online shopping carts.
Mercola found that a clean list and attention to deliverability helped increase email newsletter open rates.
What's in our inbox this month: Cruise Line Emails. Some you want to keep, others you might want to toss overboard.
Here's what marketers should and shouldn't do after sending a flawed email and what they can do to avoid future mistakes.
Some quick info hits to keep you up-to-date, including the percentage of companies that expect to increase their marketing budget in 2014.
The two companies join forces to bolster their respective cloud-based, data-driven marketing services
Email volume and ROI per email message was way up during the 2013 holiday season. Did someone say email was dead?
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.