Email Marketing

Storytelling is Key, in Email and Everywhere Else

Storytelling is Key, in Email and Everywhere Else

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Insights from Emma and their customers on storytelling across marketing channels, from the Marketing United summit

The Monday Stack: Meet SAP's First CDMO

The Monday Stack: Meet SAP's First CDMO

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The nuts and bolts of being chief digital marketing officer for a global company, and a new, email deliverability solution from Return Path

At Teleflora, AI Helps Tell The Flowers From The Weeds

At Teleflora, AI Helps Tell The Flowers From The Weeds

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Sometimes, your best products are hidden in plain sight

The Wednesday Stack: From San Francisco and New York

The Wednesday Stack: From San Francisco and New York

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Live coverage of WeWork at Conductor's C3; ON24 product announcements; Movable Ink and Persado get together; Pega has a robot sales coach; and more

Selligent Re-Brands, Bolsters Cross-Channel Marketing Features

Selligent Re-Brands, Bolsters Cross-Channel Marketing Features

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Selligent debuts its marketing cloud with AI features, geo-fencing, and exportable data. And explains why it's not trying to be Salesforce or Adobe

A Customer-Obsessed Approach To Email Marketing

A Customer-Obsessed Approach To Email Marketing

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Put customers at the core of every business decision

Charity: Water Taps Exclusive Content For New Revenue Stream

Charity: Water Taps Exclusive Content For New Revenue Stream

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How the nonprofit uses email to create a donor community

DonorsChoose.org: Turning Transactions Into Email Celebrations

DonorsChoose.org: Turning Transactions Into Email Celebrations

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The nonprofit hit its one millionth project funding milestone in late January

One on One: Off to the Races with Rip Pruisken

One on One: Off to the Races with Rip Pruisken

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With Starbucks picking up on his snack wafels, Rip Pruisken found his start-up going into overdrive

5 Email Marketing Tips To Stand Out In The Inbox

5 Email Marketing Tips To Stand Out In The Inbox

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Bring some 'oomph' to your audience

What's Next in Email: Webcast

What's Next in Email: Webcast

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Looking at the inbox renaissance with Forrester and Epsilon

Prescriptions for Healthcare Marketing in 2018

Prescriptions for Healthcare Marketing in 2018

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Marketers in the healthcare sector will need more tech skills in 2018

The Monday Stack: Wake Up Screaming

The Monday Stack: Wake Up Screaming

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GDPR, bots, quantum computing: The future is approaching

If You're Not Automating Your Email Campaigns, Who Are You?

If You're Not Automating Your Email Campaigns, Who Are You?

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Email isn't just a marketing tool. It's still big business

Music and Massages: Voices from Dreamforce #3

Music and Massages: Voices from Dreamforce #3

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Two customers at the beginner and advanced stage of their Salesforce journey talk about putting data at the center of their marketing efforts

One on One: Vivek Sharma on Experience Generation

One on One: Vivek Sharma on Experience Generation

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Movable Ink CEO Vivek Sharma on creating immersive, personalized experiences through emails

Lesson Planet's Email Marketing Program Makes the Grade

Lesson Planet's Email Marketing Program Makes the Grade

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The online curriculum resource relies on email to educate people on its site's functionality and drive conversion

Building Your Best Subject Line

Building Your Best Subject Line

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Personalization, character count, and message type are all variables marketers need to keep in mind

Experian Marketing: What We're Best At

Experian Marketing: What We're Best At

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Experian's Targeting unit remains true to its big data roots, says Kevin Dean

The Changing Face of B2B Marketing

The Changing Face of B2B Marketing

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The B2B buyer journey has changed, and brands need to react

How The Dry Eye Company Has Evolved Its E-commerce Experience

How The Dry Eye Company Has Evolved Its E-commerce Experience

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The company has used the same e-commerce platform for 12 years. Here are some of the ways it's leveraged it to reach consumers

How a Luxury Travel Brand Drives Personalization at Scale

How a Luxury Travel Brand Drives Personalization at Scale

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Jetlore's AI helps luxury travel company SecretEscapes personalize communications with millions of members

Aurora Health Care Navigates Email Marketing Amidst HIPAA

Aurora Health Care Navigates Email Marketing Amidst HIPAA

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The integrated healthcare system introduced a savvy email marketing strategy through Salesforce, and reports crazy open rates, all within HIPAA compliance

Consumers Open Separate Email Accounts for Brand Communication

Consumers Open Separate Email Accounts for Brand Communication

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More than one in three have opened separate email accounts solely for brand communication

Cheetah Digital Will be Dedicated to Marketers

Cheetah Digital Will be Dedicated to Marketers

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Experian Marketing Services revealed a new name and embraced an old mission this week

One on One: Beyond the Buzzwords with Augie MacCurrach

One on One: Beyond the Buzzwords with Augie MacCurrach

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Augie MacCurrach talks about the evolution of Customer Portfolios from CRM and email marketing to moving the needle on customer value through personalization

Google Optimize: A Closer Look

Google Optimize: A Closer Look

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Understanding Google Optimize, an AI-powered targeting and testing tool which can raise the marketer's game

The Impact of AI: Justin Shriber of LinkedIn Sales Solutions

The Impact of AI: Justin Shriber of LinkedIn Sales Solutions

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

Segmentation Still The Best Way to Drive ROI in Ecommerce

Segmentation Still The Best Way to Drive ROI in Ecommerce

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Study finds segmentation gap creates haves and have-nots

How Multiple Platform Marketing Spread Rare Disease Awareness

How Multiple Platform Marketing Spread Rare Disease Awareness

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Cambridge BioMarketing raised awareness and funds through multiple platforms

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