EMail Marketing

Which ESPs Give Email Marketers ESP?

Which ESPs Give Email Marketers ESP?

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A study reveals the email services that marketers say help their email marketing deliver—ROI, that is.

How to Activate Your Inactive Email Subscribers

How to Activate Your Inactive Email Subscribers

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An email marketer reveals how to galvanize your customers—even the inactive ones.

"Email Is Deceptively Complicated"

"Email Is Deceptively Complicated"

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Unexpected insights on email marketing from someone who lives it.

The Best (and Worst) Words to Use in an Email Subject Line

The Best (and Worst) Words to Use in an Email Subject Line

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Can you guess which words can make or break an email campaign? A new study reveals the answers.

Consumers: Keep Those Emails Comin'!

Consumers: Keep Those Emails Comin'!

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It's music to marketers' ears: 60% of people want promotional emails once a week and 28% want them even more frequently.

7 Do's and Don'ts of Email Deliverability

7 Do's and Don'ts of Email Deliverability

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Data quality is always better than quantity when sending marketing emails.

Amazon's WorkMail Won't Immediately Affect Marketers

Amazon's WorkMail Won't Immediately Affect Marketers

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Small- to medium-sized businesses will be early adopters of the email service, but there's no telling where the e-commerce giant will take it next.

 #EmailsWithHashtags

#EmailsWithHashtags

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Hashtags in email subject lines can amplify a message and create a personal connection.

Surprising Words That Trip the Spam Alarm

Surprising Words That Trip the Spam Alarm

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Marketers beware: even "direct marketing" can get caught up in spam traps.

The Gift of Email Keeps on Giving

The Gift of Email Keeps on Giving

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Pour some eggnog, put your feet up, and catch up on some email marketing stats, facts, and insights that can inspire you for 2015.

Email in Real Time

Email in Real Time

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Nearly three quarters of consumers use their mobile phone to access their email. Is your mobile email experience up to par or cause for an opt-out?

Email Marketing in 2015: What's In and What's Out

Email Marketing in 2015: What's In and What's Out

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Hashtags and predictive analytics are hot; static emails and staid subject lines are not.

Email Is Still Most Marketers' Favorite

Email Is Still Most Marketers' Favorite

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More than 60% of surveyed executives cite email marketing as their leading producer of ROI.

Mailify Launches Its Responsive Email Software in the U.S.

Mailify Launches Its Responsive Email Software in the U.S.

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The European company opens an office in New York, and opens its doors to U.S. SMBs.

What Customers Love (and Hate) About Marketing Emails

What Customers Love (and Hate) About Marketing Emails

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A recent survey shows that shoppers often prefer email messages over other channels to communicate with brands.

Email Personalization in 2015

Email Personalization in 2015

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Salutations and names aren't enough. One pundit shares how marketers can make their email messages more personal and impactful in the New Year.

For Patagonia, Timing Is Everything

For Patagonia, Timing Is Everything

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The outdoor clothing company emails when customers are most likely to click.

Trick or Treat: It's Christmas

Trick or Treat: It's Christmas

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Whether you're sweet or sour on the holiday season creeping into October it now begins well before Halloween.

Google Inbox Clicks With Marketers

Google Inbox Clicks With Marketers

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Email marketing experts see largely positives in the new mobile app that gives people greater control of and access to their inboxes.

The LA Kings Reign Supreme in Hockey—and Marketing

The LA Kings Reign Supreme in Hockey—and Marketing

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Marketers for the NHL's top-ranking team devise a winning strategy to increase ticket sales.

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

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Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.

Going to DMA2014? See You There

Going to DMA2014? See You There

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The DMN team will be chatting it up with industry experts at our Town Square sessions. Come join us.

How to Craft Engaging Emails

How to Craft Engaging Emails

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Pushing past the inbox clutter and noise may not be as tough as some marketers may think.

Email's Mixed Messages

Email's Mixed Messages

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Email volume has increased 9% year over year in marketers' attempts to woo customers.

What's Hot in Email Marketing?

What's Hot in Email Marketing?

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The world of email marketing is more frenetic than ever. Staying abreast of what's not just hot, but also relevant is an ongoing challenge for email marketers.

MyFitnessPal Flexes its Content Marketing Muscle

MyFitnessPal Flexes its Content Marketing Muscle

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The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.

Here's an 80-20 Rule for Emailers to Stop Following

Here's an 80-20 Rule for Emailers to Stop Following

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Why do four out of five marketers refuse to send abandoned cart emails even though they get 20% conversion rates? We don't know. We're asking you.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other Animal

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The family owned pet store redesigns its website to bring the in-store experience online.

Message Systems Networks for Better Deliverability

Message Systems Networks for Better Deliverability

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The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.

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