Email Marketing

Extra Space Storage Succeeds by Looking Inward

Extra Space Storage Succeeds by Looking Inward

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Moving and storage company uses email campaign to answer consumer questions

Luxury Appliance Brand Serves Delectable Omnichannel Experience

Luxury Appliance Brand Serves Delectable Omnichannel Experience

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European appliance manufacturer Gaggenau heats up American presence.

The Evolution of evo's Customer Review Strategy

The Evolution of evo's Customer Review Strategy

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How the outdoor gear and apparel retailer has expanded its use of customer reviews over the past 10 years.

Using Salesforce to Amplify Brand Reach

Using Salesforce to Amplify Brand Reach

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Amplify Credit Union is leveraging Salesforce cloud services to reach members and give back to the community

Infutor: Enabling Identity Completion

Infutor: Enabling Identity Completion

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Working behind the scenes, Infutor helps to ensure that the 360 degree view of the consumer is based on good, timely data

Email Marketing Survives Gmail Tabs

Email Marketing Survives Gmail Tabs

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If there's an issue for marketers, it's misclassification

Are CMOs Ready for a Seat in the C-Suite?

Are CMOs Ready for a Seat in the C-Suite?

Not quite, for a number of important reasons

Feeding Customers Relevant Content

Feeding Customers Relevant Content

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Purina implemented Salesforce to deliver relevant messages to their animal feed customers

Marketers Have to Stop Chasing One-to-one Personalization

Marketers Have to Stop Chasing One-to-one Personalization

But how personalized do you need to get? How relevant is relevant enough?

Tito's Vodka Distills Success out of Email Marketing

Tito's Vodka Distills Success out of Email Marketing

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How the first legal distillery in Texas branched out with email marketing

4 Practical Steps to Align Email Marketing with the IoT

4 Practical Steps to Align Email Marketing with the IoT

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Email is a tested, reliable marketing channel. And it can be made to work with the Internet of Things

Shari's Café and Pies Uses Data to Slice and Dice Reward Members

Shari's Café and Pies Uses Data to Slice and Dice Reward Members

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The family restaurant chain uses demographic, behavioral, and purchase data to send targeted offers to its rewards members and grow visit frequency and spend among younger customers.

Trump, Clinton Campaign Email Statistics Show Shift in Tradition

Trump, Clinton Campaign Email Statistics Show Shift in Tradition

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How Donald Trump bucked campaign email tradition and won

A Look Back at the 2016 Presidential Campaign

A Look Back at the 2016 Presidential Campaign

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The long national nightmare is close to being over (or is it?). DMN staffers reflect on the past year and a half of campaign madness.

10 Tips for Re-engagement Marketing

10 Tips for Re-engagement Marketing

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Key concepts to reconnecting with inactive consumers

The Clinton-Trump Email Campaigns: Head-to-Head

The Clinton-Trump Email Campaigns: Head-to-Head

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Return Path finds email best practices aiding one of the rival campaigns

One-on-One Special Edition Political Podcast

One-on-One Special Edition Political Podcast

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Special Guest: Will Bunnett, Clarify Agency principal and former senior email writer and producer in 2008 at Obama for America

From People-Based Marketing Comes Voter Targeting

From People-Based Marketing Comes Voter Targeting

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LiveRamp's approach to identity resolution can be leveraged for more than one type of campaign

The Life of Presidential Campaign Email Lists Post Election

The Life of Presidential Campaign Email Lists Post Election

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Where do presidential campaign email lists go after the election?

Patterns of the US Presidential Email Marketing Campaign

Patterns of the US Presidential Email Marketing Campaign

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How the US presidential candidates campaign through email

One on One: Simon Grabowski Says Less is More

One on One: Simon Grabowski Says Less is More

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Simon Grabowski and Daniel Brzezinski of GetResponse talk about the path to an uncluttered MA interface

Finding The Muse in Email Marketing

Finding The Muse in Email Marketing

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How The Muse found success in personalized emails

Deborah Lippmann's Six Tips for Polishing Your Email Strategy

Deborah Lippmann's Six Tips for Polishing Your Email Strategy

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The cofounder and managing partner of the luxury nail lacquer brand shares his best practices for sending successful emails this holiday season and beyond.

Three Takeaways: How MailChimp Provides a Blueprint for Startups

Three Takeaways: How MailChimp Provides a Blueprint for Startups

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An insight into the New York Times' report on MailChimp

How WeddingWire Chooses the Perfect Subject Line

How WeddingWire Chooses the Perfect Subject Line

The online wedding marketplace breaks down its five secrets to subject line success based on its VALUE framework.

Why Retailers Need to Pay Attention to Groupon's Emails

Why Retailers Need to Pay Attention to Groupon's Emails

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A third party shouldn't market your products better than you.

Automation and Segmentation Heat Up PHE's Email Program

Automation and Segmentation Heat Up PHE's Email Program

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A breakdown of the adult toy and entertainment company's triggered messages.

40 Under 40 2016 : Ryan Schulke, Fluent

40 Under 40 2016 : Ryan Schulke, Fluent

Ryan Schulke cofounded Fluent with longtime friend Matt Conlin. Schulke is responsible for Fluent's corporate vision and strategy and expanding its leadership in the ad technology space.

Clinton Still Dominates Email Marketing Volume

Clinton Still Dominates Email Marketing Volume

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Clinton still outpacing Trump while polls tighten

Cruz Endorsement for Trump Less Important Than His Email Lists

Cruz Endorsement for Trump Less Important Than His Email Lists

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Politico: Endorsement comes long after email arrangements

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Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

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