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Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.
Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?
In the email world, silence does not consent—at least not in Canada, where much fretted over anti-spam legislation went into effect on July 1.
Experts weigh in on the realities behind four email list hygiene myths.
With the right strategies marketers can woo back long-term, inactive subscribers.
Everyone says 2013 was the year of mobile. Hardly noticed was the fact that it was also the year when email marketers decided to get serious about direct marketing.
A simple reward, apology, thank you, or reminder can go a long way with email subscribers.
OMI and Eclipse team up on a solution to add marketing content to bills and statements.
What's in our inbox this month: Emails from Club Med. See how they stack up against each other.
The next wave of metrics for marketers will look at data that reveals customers' expectations, motives, and life experiences.
Some quick info hits to keep you up-to-date, including the percentage of databases that are barely functional.
In this free webinar, David Daniels of The Relevancy Group will showcase recent survey data that details the state of the email marketing industry today.
The C-suite has prioritized clean customer lists, and email opens weigh a bit less, according to Silverpop's email benchmark study.
Pundits from Silverpop and Emma explain why email subscribers are often so dedicated to brands.
Country Outfitter dressed up its marketing, and now email drives up to 66% of the brand's revenue.
When your charter is customer experience, your CX better be spot on—especially when mistakes happen. At CXPA, it is.
Win-back emails ask subscribers for one more chance.
A new and simpler revise of the Gmail inbox surfaces, and experts like what they see: less text, more images, less distraction.
A tasty Mexican treat turns into a lesson about targeted email marketing.
Marketers who use email triggers in their campaigns can spark precious, one-to-one digital conversations with customers.
See what our tweeps have been getting up to this month. Follow us @dmnews.
What's in our inbox this month: Airliner emails. See which ones we think are first class.
If you haven't tested your 'from' line, now is the time to do so.
Four ways marketers can get to know their email subscribers.
Marketers can use the strengths of email marketing to feed social media marketing, and vice-versa.
The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.
A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.
Email marketing experts reveal their top tips for reaching Gmail users in honor of the webmail service's 10th birthday.
Less than 10% of B2B businesses find their lead generation effective, according to a recent study.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.