Email Marketing

Tito's Vodka Distills Success out of Email Marketing

Tito's Vodka Distills Success out of Email Marketing

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How the first legal distillery in Texas branched out with email marketing

4 Practical Steps to Align Email Marketing with the IoT

4 Practical Steps to Align Email Marketing with the IoT

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Email is a tested, reliable marketing channel. And it can be made to work with the Internet of Things

Shari's Café and Pies Uses Data to Slice and Dice Reward Members

Shari's Café and Pies Uses Data to Slice and Dice Reward Members

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The family restaurant chain uses demographic, behavioral, and purchase data to send targeted offers to its rewards members and grow visit frequency and spend among younger customers.

Trump, Clinton Campaign Email Statistics Show Shift in Tradition

Trump, Clinton Campaign Email Statistics Show Shift in Tradition

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How Donald Trump bucked campaign email tradition and won

A Look Back at the 2016 Presidential Campaign

A Look Back at the 2016 Presidential Campaign

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The long national nightmare is close to being over (or is it?). DMN staffers reflect on the past year and a half of campaign madness.

10 Tips for Re-engagement Marketing

10 Tips for Re-engagement Marketing

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Key concepts to reconnecting with inactive consumers

The Clinton-Trump Email Campaigns: Head-to-Head

The Clinton-Trump Email Campaigns: Head-to-Head

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Return Path finds email best practices aiding one of the rival campaigns

One-on-One Special Edition Political Podcast

One-on-One Special Edition Political Podcast

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Special Guest: Will Bunnett, Clarify Agency principal and former senior email writer and producer in 2008 at Obama for America

From People-Based Marketing Comes Voter Targeting

From People-Based Marketing Comes Voter Targeting

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LiveRamp's approach to identity resolution can be leveraged for more than one type of campaign

The Life of Presidential Campaign Email Lists Post Election

The Life of Presidential Campaign Email Lists Post Election

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Where do presidential campaign email lists go after the election?

Patterns of the US Presidential Email Marketing Campaign

Patterns of the US Presidential Email Marketing Campaign

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How the US presidential candidates campaign through email

One on One: Simon Grabowski Says Less is More

One on One: Simon Grabowski Says Less is More

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Simon Grabowski and Daniel Brzezinski of GetResponse talk about the path to an uncluttered MA interface

Finding The Muse in Email Marketing

Finding The Muse in Email Marketing

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How The Muse found success in personalized emails

Deborah Lippmann's Six Tips for Polishing Your Email Strategy

Deborah Lippmann's Six Tips for Polishing Your Email Strategy

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The cofounder and managing partner of the luxury nail lacquer brand shares his best practices for sending successful emails this holiday season and beyond.

Three Takeaways: How MailChimp Provides a Blueprint for Startups

Three Takeaways: How MailChimp Provides a Blueprint for Startups

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An insight into the New York Times' report on MailChimp

How WeddingWire Chooses the Perfect Subject Line

How WeddingWire Chooses the Perfect Subject Line

The online wedding marketplace breaks down its five secrets to subject line success based on its VALUE framework.

Why Retailers Need to Pay Attention to Groupon's Emails

Why Retailers Need to Pay Attention to Groupon's Emails

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A third party shouldn't market your products better than you.

Automation and Segmentation Heat Up PHE's Email Program

Automation and Segmentation Heat Up PHE's Email Program

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A breakdown of the adult toy and entertainment company's triggered messages.

40 Under 40 2016 : Ryan Schulke, Fluent

40 Under 40 2016 : Ryan Schulke, Fluent

Ryan Schulke cofounded Fluent with longtime friend Matt Conlin. Schulke is responsible for Fluent's corporate vision and strategy and expanding its leadership in the ad technology space.

Clinton Still Dominates Email Marketing Volume

Clinton Still Dominates Email Marketing Volume

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Clinton still outpacing Trump while polls tighten

Cruz Endorsement for Trump Less Important Than His Email Lists

Cruz Endorsement for Trump Less Important Than His Email Lists

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Politico: Endorsement comes long after email arrangements

Percolate: Systems Thinking is Go

Percolate: Systems Thinking is Go

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Most marketing technology only solves for the last 10 percent of digital marketing challenges

The US Presidential Campaign Race to Collect Data

The US Presidential Campaign Race to Collect Data

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How Donald Trump and Hillary Clinton's websites are attempting to solicit the American public

Rare.us Wrangles Success with Email Campaign

Rare.us Wrangles Success with Email Campaign

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How a website leveraged targeted email newsletters to win 400 million monthly visitors.

The Habits of Five Successful Email Marketers

The Habits of Five Successful Email Marketers

How and why these brands have such success email marketing campaigns

Wyndham Email Marketing is All About the Loyal Customer

Wyndham Email Marketing is All About the Loyal Customer

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Hotel chain says email operations are "beyond clicking"

What Makes an Email Great

What Makes an Email Great

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From someone who collects and shares great emails as a hobby.

Citi's Email Marketing Key to Customer Engagement

Citi's Email Marketing Key to Customer Engagement

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60-person team focuses on early engagement, ROI

The Misguided Marketing of Military Discounts

The Misguided Marketing of Military Discounts

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The wrong way to market to military personnel.

Why Email Makes for a Poor Personal Comms Tool

Why Email Makes for a Poor Personal Comms Tool

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There's a reason why I never email my friends. A few reasons, actually.

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Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

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