EMail Marketing

Intel debuts viral gift card holiday campaign

Dianna Dilworth November 19, 2009

Intel is conducting a digital e-card campaign that lets users make personalized 3-D cards to send to their friends and family. The campaign, launched November 16, runs through the end of the year. It features a Web site where consumers can create e-cards and view information on Intel products.
 

UK-based Markco Media promotes CouponCodes4U.com in time for holiday e-commerce

Mary Elizabeth Hurn November 18, 2009

Markco Media, a UK-based media and advertising company, will launch a paid search marketing campaign on November 19 to promote CouponCodes4U.com, the US counterpart to MyVoucherCodes.co.uk. Previously the site was only promoted through organic search engine marketing.
 

Lamps Plus plans holiday e-mail coupon effort delicately

Dianna Dilworth November 17, 2009

For online retailer Lamps Plus, sending out coupons is a double-edged sword. The online retailer, which plans to send out a holiday e-mail coupon offer for Black Friday and Cyber Monday, has found that distributing coupons too often is not good for revenue. This holiday season, Lamps Plus is offering a coupon for $30 off of a $200 purchase to attract new customers.
 

Inbox Insider: Law firms find CRM best use of e-mail

Dianna Dilworth November 17, 2009

For law firms, e-mail marketing can be a tricky business. Aside from CAN-SPAM, law firms are required to follow special rules, depending on the states they practice in, that dictate how lawyers can market to potential clients. Still many firms want to get into digital marketing and are approaching channels like e-mail as a CRM tool, sending newsletters to clients to build relationships.
 

Guitar Center revises Web wish lists for holiday shopping season

Dianna Dilworth November 17, 2009

Guitar Center has revamped its online wish list feature to allow musicians to personalize and share their lists of desired gifts for this holiday shopping season. Musicians can create an online "wish list poster" and personalize it based on their favorite music genres.
 

ASPCA adds to database via pro-bono effort

Mary Elizabeth Hurn November 16, 2009

Animal rights group ASPCA has added more than 1,000 e-mail addresses to its database since launching a lead-generation effort earlier this month. Lead-generation firm Pontiflex is executing the campaign pro-bono, after deciding to work on it instead of giving away free items at the Ad:Tech New York conference.
 

Novartis $200 million integrated campaign promotes heartburn drug

Mary Elizabeth Hurn November 12, 2009

Pharmaceutical company Novartis launched a $200 million integrated ad campaign, which includes a number of digital elements, on November 12 for over-the-counter heartburn drug Prevacid 24HR. The effort's digital elements include online ads that drive consumers to the prevacid24hr.com Web site on targeted portals like WebMD, as well as Yahoo and other lifestyle destinations.
 

OfficeMax brings back 'ElfYourself' campaign

Dianna Dilworth November 12, 2009

OfficeMax has relaunched its popular 'ElfYourself' holiday campaign in a move to connect the brand with holiday gift shopping in time for the season. The campaign, which is in its fourth year, launched on November 10 on 'Ellen' and is being promoted through a Web site, e-mail effort, in-store signage, insert media and social media. The initiative, which runs through January 15, is aimed at helping OfficeMax retain and acquire customers.
 

Borders launches free Wi-Fi in customer loyalty push

Mary Elizabeth Hurn November 11, 2009

Borders is using free Wi-Fi service, as well as other initiatives, to differentiate itself from competitors and increase membership in its loyalty program this holiday shopping season.
 

Inbox Insider: Transactional e-mails build loyalty

Dianna Dilworth November 10, 2009

Transactional e-mails are a great way for marketers to keep up with their customers and build loyalty. Digital bill statements are a good example of this.
 

Constant Contact launches iPhone app for e-mail marketing

Dianna Dilworth November 10, 2009

Constant Contact, an e-mail and digital marketing firm, has released QuickView, an iPhone application for marketers to manage e-mail campaigns via mobile device. Marketers can use the app to access contact lists and view campaigns and reports on the iPhone. The firm created the platform in response to customer demand.
 

Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases

Carol Krol November 05, 2009

With Thanksgiving falling late in November, consumers will start shopping prior to so-called Black Friday and Cyber Monday, according to Experian's data analysis. Those days mark the start of the Holiday shopping season.
 

The OTA brings on new board members, releases new guidelines

Dianna Dilworth November 05, 2009

The Online Trust Alliance (OTA) is expanding its board of directors to address growing concerns around online security and privacy in e-commerce and online banking.
 

Lovemoney.com hires StrongMail for e-mail marketing

Dianna Dilworth November 05, 2009

Lovemoney.com, a personal finance Web site based in the UK, has selected StrongMail to power its e-mail marketing.
 

RaceTrac Petroleum selects BrightWave Marketing for e-mail, social media

Dianna Dilworth November 04, 2009

RaceTrac Petroleum, which operates more than 525 retail gasoline and convenience stores in 12 southeastern states, has teamed up with BrightWave Marketing to power its e-mail and social marketing efforts.
 

Petco uses e-mail effort to promote organic pet food

Dianna Dilworth November 03, 2009

Petco has added monthly e-mail- and insert media-focused messages about its products and services to its marketing mix. The initiative is a result of the company's work with e-mail marketing agency e-Dialog, which it hired earlier this year.
 

E-mail basics meet new tricks

Douglas Quenqua November 03, 2009

E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers.
 

Inbox Insider: Testing and segmentation helped Mint.com increase e-mail open rate

Dianna Dilworth November 03, 2009

There's nothing better for an e-mail campaign than a marketer who considers the details. Extra thought about the time an e-mail is sent, personalization and segmentation of marketing messages' content can increase engagement and interest in a brand.
 

Email Data Source to launch Twitter monitoring tool

Carol Krol November 03, 2009

Email Data Source said it will reveal a Twitter monitoring tool on November 4 at the AdTech trade show in New York. The e-mail data analysis firm will incorporate the Twitter-measurement tool with its existing e-mail analytics tool. The platform will be available to clients, with plans to market it to prospects as well.
 

Expedia CruiseShipCenters to expand online booking

Dianna Dilworth October 30, 2009

Expedia CruiseShipCenters will launch an online booking tool in December aimed at growing the brand's customer base and building consumer loyalty. The brand is using an e-mail effort to promote it. The company will launch the tool in time for cruise-booking season, traditionally January and February.
 

K&G Fashion to launch first mobile effort with Responsys tool

Dianna Dilworth October 30, 2009

K&G Fashion Superstore, a Men's Wearhouse brand, is planning a foray into mobile marketing using a Responsys toolset. The brand is trying to reach consumers who typically don't respond to other direct and digital methods, said Claudia Lugmair, manager of e-communications at Men's Wearhouse. The effort is expected to begin next year.
 

Responsys to acquire Smith-Harmon

Dianna Dilworth October 29, 2009

E-mail marketing firm Responsys has agreed to acquire digital marketing consultancy Smith-Harmon in a part-cash, part-stock deal. Financial terms of the agreement, which is expected to close next month, were not disclosed. For the near future, Smith-Harmon will continue to operate as an independent brand, known as "Smith-Harmon, a Responsys company."
 

Zrinity partners with Pivotal Veracity for e-mail deliverability

Dianna Dilworth October 27, 2009

E-mail marketing services firm Zrinity is partnering with Pivotal Veracity to add its deliverability services to Zrinity business-to-business offerings. The partnership, reached earlier this month, comes as Zrinity is looking to connect data with better deliverability in real time.
 

Inbox Insider: Airlines ease flying with e-mails for CRM

Dianna Dilworth October 27, 2009

I've been flying a lot this month, both for vacation and business, and e-mail updates for upcoming flights have made the experience smoother.
 

Five Questions for: Matt Langie, senior director of product marketing at Omniture

Dianna Dilworth October 23, 2009

Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership
 

NBA launches effort to attract US Hispanics

Mary Elizabeth Hurn October 21, 2009

In an effort to broaden its appeal to Hispanic audiences, The National Basketball Association launched Éne-bé-a, a multichannel marketing campaign. The league is using national TV, radio and online advertising, in addition to a Web site, events, merchandise promotion and grassroots programs. This is also the first time the NBA has launched a database-building initiative specifically for its Latino audience.
 

Westlake Ace Hardware taps Barkley for CRM

Mary Elizabeth Hurn October 15, 2009

Westlake Ace Hardware has tapped Kansas City, MO-based agency Barkley to take on its CRM and database marketing. Consisting of 89 stores in Missouri, Kansas, Nebraska, Iowa, Oklahoma, Texas and New Mexico, Westlake is hoping to retain, grow and extend relationships with its consumer-base.
 

Wal-Mart to use e-mail effort to promote expanded Web offerings

Chantal Todé October 14, 2009

Wal-Mart will support its recent addition of thousands of personal care products to its online offerings via e-mail marketing and other direct initiatives. In its latest move to expand the selection of products at walmart.com, the company has added health and beauty items, diapers, vitamins and over-the-counter medicine.
 

E-mail marketers release social networking integration tools

Dianna Dilworth October 13, 2009

E-mail marketing service providers announced new platforms this week that take advantage of consumers' appetite for social media. For one, ExactTarget announced it will release a tool that integrates e-mail marketing capabilities into Twitter.
 

Top Tips: Planning a successful e-mail campaign for the holidays

Dianna Dilworth October 07, 2009

Holiday sales are more important than ever this year, as retailers gear up for the final quarter of this recession year. As marketers begin to plan their strategy for the holiday season, five seasoned e-mail marketing veterans share their tips on the best way to reach consumers through the inbox during the busy shopping season.
 

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