EMail Marketing

How to Get the Most Out of Your Email Campaign

How to Get the Most Out of Your Email Campaign

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Forrester: Keep Your Eye on the Email

Forrester: Keep Your Eye on the Email

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Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

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Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

Blame Canada? CASL Leads to SPAM in the Short-Term

Blame Canada? CASL Leads to SPAM in the Short-Term

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In the email world, silence does not consent—at least not in Canada, where much fretted over anti-spam legislation went into effect on July 1.

Busting Myths on Email List Hygiene

Busting Myths on Email List Hygiene

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Experts weigh in on the realities behind four email list hygiene myths.

How to Win Back Inactive Email Subscribers

How to Win Back Inactive Email Subscribers

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With the right strategies marketers can woo back long-term, inactive subscribers.

Are the Days of Batch and Blast Behind Us?

Are the Days of Batch and Blast Behind Us?

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Everyone says 2013 was the year of mobile. Hardly noticed was the fact that it was also the year when email marketers decided to get serious about direct marketing.

Why Email Marketing Remains So Effective

Why Email Marketing Remains So Effective

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A simple reward, apology, thank you, or reminder can go a long way with email subscribers.

Turning Transactional Email Into Marketing Email

Turning Transactional Email Into Marketing Email

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OMI and Eclipse team up on a solution to add marketing content to bills and statements.

Delivered: Club Med Emails

Delivered: Club Med Emails

What's in our inbox this month: Emails from Club Med. See how they stack up against each other.

3 Essential Email Metrics

3 Essential Email Metrics

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The next wave of metrics for marketers will look at data that reveals customers' expectations, motives, and life experiences.

Fast Facts: June 2014

Fast Facts: June 2014

Some quick info hits to keep you up-to-date, including the percentage of databases that are barely functional.

The State of Email Marketing

The State of Email Marketing

In this free webinar, David Daniels of The Relevancy Group will showcase recent survey data that details the state of the email marketing industry today.

Has Email Marketing Finally Evolved?

Has Email Marketing Finally Evolved?

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The C-suite has prioritized clean customer lists, and email opens weigh a bit less, according to Silverpop's email benchmark study.

Email Subscribers: The Marketer's Most Loyal Customers

Email Subscribers: The Marketer's Most Loyal Customers

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Pundits from Silverpop and Emma explain why email subscribers are often so dedicated to brands.

It's High Time for Personalized, Dynamic Emails

It's High Time for Personalized, Dynamic Emails

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Country Outfitter dressed up its marketing, and now email drives up to 66% of the brand's revenue.

This Is How CX Is Done in Email

This Is How CX Is Done in Email

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When your charter is customer experience, your CX better be spot on—especially when mistakes happen. At CXPA, it is.

I Want You Back [Infographic]

I Want You Back [Infographic]

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Win-back emails ask subscribers for one more chance.

Proposed Gmail Changes Might Benefit Marketers

Proposed Gmail Changes Might Benefit Marketers

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A new and simpler revise of the Gmail inbox surfaces, and experts like what they see: less text, more images, less distraction.

The Secret Ingredient for a Successful Email Campaign

The Secret Ingredient for a Successful Email Campaign

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A tasty Mexican treat turns into a lesson about targeted email marketing.

Pulling the Trigger on Email Marketing

Pulling the Trigger on Email Marketing

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Marketers who use email triggers in their campaigns can spark precious, one-to-one digital conversations with customers.

Marketing Chatter: May 2014

Marketing Chatter: May 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

Delivered: Airliner Emails

Delivered: Airliner Emails

What's in our inbox this month: Airliner emails. See which ones we think are first class.

Email 'From' Lines: Why You Should Care

Email 'From' Lines: Why You Should Care

If you haven't tested your 'from' line, now is the time to do so.

How to Get a 360-Degree View of an Email Subscriber

How to Get a 360-Degree View of an Email Subscriber

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Four ways marketers can get to know their email subscribers.

Social Is Defining the Future of Consumer CRM

Social Is Defining the Future of Consumer CRM

Marketers can use the strengths of email marketing to feed social media marketing, and vice-versa.

1-800-GOT-JUNK? Cleans Up Its Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

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The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.

Oh, Canada! Five Ways to Deal With the Canadian Anti-Spam Law

Oh, Canada! Five Ways to Deal With the Canadian Anti-Spam Law

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A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.

8 Ways Marketers can Better Target Gmail Subscribers

8 Ways Marketers can Better Target Gmail Subscribers

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Email marketing experts reveal their top tips for reaching Gmail users in honor of the webmail service's 10th birthday.

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

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Less than 10% of B2B businesses find their lead generation effective, according to a recent study.

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