EMail Marketing

Message Systems Networks for Better Deliverability

Message Systems Networks for Better Deliverability

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The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.

Emails That Reach (and Resonate in) the Inbox

Emails That Reach (and Resonate in) the Inbox

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Turns out spam filters and hard bounces aren't necessarily an email marketer's biggest challenges.

Email's Mixed Messages

Email's Mixed Messages

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Even as email volume and engaged users' activity increase, open, clicks and purchase are down, according to new research.

Don't Stop Believin' (in Email)

Don't Stop Believin' (in Email)

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Email may be a mature marketing channel, but it still rocks. Here, a roundup of ways to jazz up your email marketing.

The Devil's in the Detail: Crafting the Email Subject Line

The Devil's in the Detail: Crafting the Email Subject Line

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The email subject line is the window of opportunity for marketers to connect with potential customers.

6 Do's and Don'ts for Trigger Emails

6 Do's and Don'ts for Trigger Emails

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Because one data point is never enough.

Marketers Speak out on Data, Email, and the Customer Experience

Marketers Speak out on Data, Email, and the Customer Experience

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What are marketers talking about? In large part, how data changes everything.

Email Is JustAnswer's Answer to Customer Engagement

Email Is JustAnswer's Answer to Customer Engagement

The consultation site uses personalization and testing to ensure that its email marketing resonates with customers.

Movable Ink Joins Epsilon's Agile Email Movement

Movable Ink Joins Epsilon's Agile Email Movement

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Epsilon takes a partner to peg the dynamic content delivered by Agility Harmony to live information.

How to Get the Most Out of Your Email Campaign

How to Get the Most Out of Your Email Campaign

Tips to Maximize Your Email Marketing 
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To Send or Not to Send More Email: That Is the Question

To Send or Not to Send More Email: That Is the Question

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"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"

Forrester: Keep Your Eye on the Email

Forrester: Keep Your Eye on the Email

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Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

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Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

Blame Canada? CASL Leads to SPAM in the Short-Term

Blame Canada? CASL Leads to SPAM in the Short-Term

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In the email world, silence does not consent—at least not in Canada, where much fretted over anti-spam legislation went into effect on July 1.

Busting Myths on Email List Hygiene

Busting Myths on Email List Hygiene

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Experts weigh in on the realities behind four email list hygiene myths.

How to Win Back Inactive Email Subscribers

How to Win Back Inactive Email Subscribers

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With the right strategies marketers can woo back long-term, inactive subscribers.

Are the Days of Batch and Blast Behind Us?

Are the Days of Batch and Blast Behind Us?

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Everyone says 2013 was the year of mobile. Hardly noticed was the fact that it was also the year when email marketers decided to get serious about direct marketing.

Why Email Marketing Remains So Effective

Why Email Marketing Remains So Effective

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A simple reward, apology, thank you, or reminder can go a long way with email subscribers.

Turning Transactional Email Into Marketing Email

Turning Transactional Email Into Marketing Email

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OMI and Eclipse team up on a solution to add marketing content to bills and statements.

Delivered: Club Med Emails

Delivered: Club Med Emails

What's in our inbox this month: Emails from Club Med. See how they stack up against each other.

3 Essential Email Metrics

3 Essential Email Metrics

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The next wave of metrics for marketers will look at data that reveals customers' expectations, motives, and life experiences.

Fast Facts: June 2014

Fast Facts: June 2014

Some quick info hits to keep you up-to-date, including the percentage of databases that are barely functional.

The State of Email Marketing

The State of Email Marketing

In this free webinar, David Daniels of The Relevancy Group will showcase recent survey data that details the state of the email marketing industry today.

Has Email Marketing Finally Evolved?

Has Email Marketing Finally Evolved?

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The C-suite has prioritized clean customer lists, and email opens weigh a bit less, according to Silverpop's email benchmark study.

Email Subscribers: The Marketer's Most Loyal Customers

Email Subscribers: The Marketer's Most Loyal Customers

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Pundits from Silverpop and Emma explain why email subscribers are often so dedicated to brands.

It's High Time for Personalized, Dynamic Emails

It's High Time for Personalized, Dynamic Emails

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Country Outfitter dressed up its marketing, and now email drives up to 66% of the brand's revenue.

This Is How CX Is Done in Email

This Is How CX Is Done in Email

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When your charter is customer experience, your CX better be spot on—especially when mistakes happen. At CXPA, it is.

I Want You Back [Infographic]

I Want You Back [Infographic]

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Win-back emails ask subscribers for one more chance.

Proposed Gmail Changes Might Benefit Marketers

Proposed Gmail Changes Might Benefit Marketers

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A new and simpler revise of the Gmail inbox surfaces, and experts like what they see: less text, more images, less distraction.

The Secret Ingredient for a Successful Email Campaign

The Secret Ingredient for a Successful Email Campaign

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A tasty Mexican treat turns into a lesson about targeted email marketing.

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