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 EMail Marketing

Dish Network misses mark on static 'offer'

February 01, 2012

Talk about your "static" emails. On Jan. 2, Dish Network contacted a Direct Marketing News staffer who willingly agreed to accept emails from the satellite TV services provider. Poor staffer.
 

Plug-ins: Email Marketing

February 01, 2012

Email marketing is no longer a one-to-many communications strategy. Today's marketers realize that customized, personalized and timely messages are what drive open rates, click-through and conversion. Consumers expect your messages to cater to their unique interests and purchase patterns. Our experts offer up their best advice to help marketers take advantage of consumer expectations.
 

Maximizing email

February 01, 2012

Avoiding common email marketing mistakes will ultimately drive better campaign ROI.
 

Despite rewards, some brands fail to send targeted emails

February 01, 2012

At Orbitz, targeting based on demographic and psychographic data is so refined that the company sends out campaigns to as little as 10 people.
 

Delivered: Targeted consumer emails

February 01, 2012

What's in our mailbox this month: Targeted consumer emails from Panera's, Rewards "R" Us, Shari's Berries and Go Daddy. Who had a bright idea and what belongs in the trashbin?
 

Teenage apparel retailers struggle to integrate across marketing channels

February 01, 2012

Abercrombie & Fitch and American Eagle Outfitters use diverse direct marketing approaches to sell similarly priced apparel to teenagers and young adults.
 

Targeting gone wrong: part three

January 26, 2012

Route 22 Toyota kicks off a promotion with a horrible football-themed email.
 

Q&A: Kristin Hambelton, VP of marketing at Neolane

January 24, 2012

Kristin Hambelton, VP of marketing at Neolane, a marketing technology company, discusses email spending growth rates and the dangers of over-mailing.
 

Constant Contact acquires CardStar

January 19, 2012

Email marketing company Constant Contact has acquired Boston-based mobile applications provider CardStar, Gail Goodman, CEO of Constant Contact said Jan. 18.
 

Q&A: Jeff Nicholson, VP of global marketing at Pitney Bowes Software

January 17, 2012

Jeff Nicholson, VP of global marketing at Pitney Bowes Software, discusses email best practices and an oncoming "opt-down" movement.
 

Mobile marketing to 'explode' in 2012

January 12, 2012

Mobile marketing and related ad spending will grow significantly this year, predicted Bruce Biegel, managing director of the Winterberry Group, a marketing consulting company, during a Direct Marketing Club of New York (DMCNY) presentation on Jan. 12.
 

A call for email détente: efficient marketing

Rob Price, Eleven January 11, 2012

Almost every time I wind up on some company's email database, I get punished for it.
 

Return Path acquires OtherInbox

January 10, 2012

Email deliverability firm Return Path acquired email technology company OtherInbox, the company said on Jan. 10. The acquisition closed in late December, said Return Path CEO Matt Blumberg, who declined to disclose terms.
 

Tate & Lyle launches b-to-b direct mail, email campaign

January 04, 2012

Agribusiness manufacturer Tate & Lyle is launching a b-to-b direct mail and email campaign this week to promote and generate leads for its new brand of sweetener, called Purefruit.
 

Q&A: Daniel Schotland, VP of client services, Experian CheetahMail

January 01, 2012

Daniel Schotland, VP of client services at Experian CheetahMail, discusses best practices for holiday email marketing.
 

Active Ride Shop bolsters email acquisition database

January 01, 2012

Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out for skating competitions, fashion shows and other brand events.
 

Profiling is not a dirty word

Keith Flint, strategy director, Sudden Impact Marketing January 01, 2012

If I don't know you, I won't read your email. Unless what you have to say appeals to my puerile sense of self-interest. If you aren't a friend or trusted source of international cycling news, I won't look at your tweet — no matter how clever. I'm a marketer's nightmare.
 

Google testing search ads featuring email opt-ins

December 30, 2011

Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports.
 

Dunkin' Donuts targets Groupon deal to first-time buyers

December 30, 2011

Dunkin' Donuts launched a daily deal through Groupon on Dec. 30 that is aimed toward first-time Groupon customers, said Jessica Gioglio, public relations and social media manager at Dunkin' Brands Inc.
 

The New York Times accidentally spams eight million readers

December 29, 2011

An email appeal from The New York Times offering readers a special deal to not cancel their subscriptions was accidentally mass-emailed to about 8 million people on Dec. 28, rather than the 300 individuals for whom the message was intended.
 

Volkswagen drives email open rates

Mercedes Cardona December 23, 2011

Volkswagen improves email with help from Proximity London.
 

UBM hires SMS for list management

December 20, 2011

UBM has tapped Specialists Marketing Services (SMS) to handle list management responsibilities for three of its technology divisions, said SMS EVP Peter Candito on Dec. 20.
 

Q&A: Angela Lester, managing partner, Tribal DDB

December 20, 2011

Angela Lester, managing partner at Tribal DDB, discusses the power of email creative and why targeting may not be the best first approach.
 

VerticalResponse acquires social marketing firm Roost

December 15, 2011

Self-service marketing company VerticalResponse acquired social marketing firm Roost, the company said on Dec. 15. VerticalResponse CEO Janine Popick said the acquisition closed yesterday but declined to disclose terms.
 

Survey: Email top channel for increased spend in 2012

December 06, 2011

More marketers plan to increase their spending on email marketing in 2012 than any other channel, according to a survey conducted by email service provider StrongMail, which will be officially released on Dec. 7. Of the 939 executives who participated in the survey, 60% said they expect to raise their email marketing budgets.
 

Q&A: Janine Popick, founder and CEO, VerticalResponse

December 05, 2011

Janine Popick, founder and CEO of VerticalResponse, discusses how small businesses are integrating email with social media.
 

Study: Fifty percent of consumers prefer direct mail to email

December 01, 2011

Fifty percent of U.S. consumers prefer direct mail to email, according to a study released by marketing services firm Epsilon on Dec. 1. The study also found that one-quarter of all U.S. consumers said they found direct mail to be "more trustworthy" than email.
 

New Hotmail inbox tools make it easier for users to hide marketing newsletters

December 01, 2011

Windows Live Hotmail has released five new tools to make email inboxes more user-friendly by weeding out "graymail" messages, or these unwanted, legitimate marketing messages.
 

Roadify augments mobile app with email newsletter

December 01, 2011

Roadify updates New York City commuters about mass transit delays via its mobile app, but consumers must sift through a scroll of service changes to find those most pertinent to them.
 

Metrics must show impact of marketing on revenue

Paul Albright, chief revenue officer, Marketo December 01, 2011

The way businesses and consumers buy things today has been forever transformed by the abundance of information available on websites and social networks. This is fueling a significant change in the way marketing teams work with sales to drive revenue.