Email Marketing

7 Ways to Use Email to Combat Email Disengagement

7 Ways to Use Email to Combat Email Disengagement

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Email is as popular as ever, but so are feelings of email fatigue. Here's how to bring wayward customers back into the email fold.

Digital Communities Prove to Be Kicking Horse Coffee's Magic Bean

Digital Communities Prove to Be Kicking Horse Coffee's Magic Bean

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The coffee brand relies on existing followers and subscribers to promote its product, drive engagement, and grow its customer database.

Addicted to Email

Addicted to Email

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Nine out of 10 check personal email at work, says an Adobe study. Two out of 10 check their inboxes constantly.

4 Ways to Make Push Notifications Part of the Integrated Experience

4 Ways to Make Push Notifications Part of the Integrated Experience

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Because relying on push alone is not enough.

New Records in Email Marketing

New Records in Email Marketing

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2015 is the year of new heights for email marketers, and here are the stats to back it up.

Four Ways to Make Email Content Adaptable for Any Device

Four Ways to Make Email Content Adaptable for Any Device

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Even as users increasingly interact with email across multiple devices, the marketing staple is seeing a desktop conversion comeback.

Epsilon Adds Klout to Email Menu

Epsilon Adds Klout to Email Menu

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Its social media tool gains access to intelligence from 700 million social profiles in the Klout database.

The Key to Creating Effective Emails

The Key to Creating Effective Emails

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A lead marketer shares the vital component to crafting impactful emails.

Email Has Influenced 98 Percent of Consumers Polled to Make a Purchase

Email Has Influenced 98 Percent of Consumers Polled to Make a Purchase

If there was ever any question of email's effectiveness, one recent study provides a succinct answer: Email works.

The Email Marketing Sweet Spot

The Email Marketing Sweet Spot

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A gourmet cookie shop sweetens its recipe for email messages.

Campaign Monitor Announces New Email Service

Campaign Monitor Announces New Email Service

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Campaign Monitor today announced what it claims is the first transactional email service designed and built for marketers.

The Reviews Are In: Angie's List Successfully Leverages Emotion in Email

The Reviews Are In: Angie's List Successfully Leverages Emotion in Email

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The online ratings and reviews site relies on technology to remove the guesswork from crafting the most engaging subject lines.

Holiday Emails Were Deployed Early in 2014

Holiday Emails Were Deployed Early in 2014

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Eighty-three percent of retailers sent general holiday or winter-themed campaigns last year, making it 2014's most popular theme.

Email Marketing Gets a Major Boost From LinkedIn Data

Email Marketing Gets a Major Boost From LinkedIn Data

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Marketers at one finance advisory firm realize that email's crucial; but it's not a standalone strategy.

Fast Facts: July/August 2015

Fast Facts: July/August 2015

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Some quick info to keep you up-to-date, including the number of marketing emails sent in Q1 2015 that were responsive.

Return Path Merges Three Data Streams in the Cloud

Return Path Merges Three Data Streams in the Cloud

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For the first time, users of the email analytics provider can pull down data from other providers, consumers, and developers.

Social Targeting Doubles the Performance of Paid Media

Social Targeting Doubles the Performance of Paid Media

Lifestyle publisher PureWow doubles its subscriber conversions with targeted social media.

The Good and Bad News About Marketing

The Good and Bad News About Marketing

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Spoiler alert: There seems to be more bad than good. See 10 of the biggest obstacles multichannel marketers face today.

Gazelle's Patience Leads to a Big Marketing Payoff

Gazelle's Patience Leads to a Big Marketing Payoff

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The online cash-for-used-gadgets company values technology, testing, and timing.

TheLadders Proves That Email Marketing Gets the Job Done

TheLadders Proves That Email Marketing Gets the Job Done

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The job matching site's new email strategy has all of the right credentials.

Triggered Emails Rise 25%; Make up Less Than 5% of Volume

Triggered Emails Rise 25%; Make up Less Than 5% of Volume

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Their open rates were 65% greater than business-as-usual emails and their click-throughs 148% higher, says a study.

Don't Forget About "H2H" in Email Marketing

Don't Forget About "H2H" in Email Marketing

It's time to think less like a marketer and more like a human.

Harvard Business Review's Summer Gift: Free Subscriptions

Harvard Business Review's Summer Gift: Free Subscriptions

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All you have to do, marketers, is take some of your own medicine and give the venerable journal your email addresses.

Why Marketers Should Keep Sending Emails

Why Marketers Should Keep Sending Emails

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Social and mobile are all the rage, but email remains a marketing mainstay. These stats show why the inbox remains a powerful tool for marketers.

Send More Emails, Make More Money

Send More Emails, Make More Money

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Return Path studied 600,000 inboxes and found that marketers may be a little too shy about filling them up.

Email Fireworks on the Fourth!

Email Fireworks on the Fourth!

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Hilton and Rowdy Gentlemen lead the email opens parade heading into the big summer weekend.

 Personalized Email Is Ideal for Commerce-Centric Conversation

Personalized Email Is Ideal for Commerce-Centric Conversation

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Multi-brand apparel licensing company La Jolla Group is dressing up its omnichannel marketing strategy by adding personalization to its email campaigns.

A Slam Dunk for Email Marketing? Perfect Timing.

A Slam Dunk for Email Marketing? Perfect Timing.

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The Sacramento Kings score with a new approach to their email strategy that's more than doubled the NBA team's season-ticket base.

A Slam Dunk for Email Marketing? Perfect Timing.

A Slam Dunk for Email Marketing? Perfect Timing.

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The Sacramento Kings score with a new approach to their email strategy that's more than doubled the NBA team's season-ticket base.

Google Sparks a Viral Email Conversation With Undo Send

Google Sparks a Viral Email Conversation With Undo Send

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If Gmail wasn't leading the pack in email service, it probably will now.

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