Email Marketing

HostGator Uses Retargeting to Sink Its Teeth Into Double-Digit Revenue Growth

HostGator Uses Retargeting to Sink Its Teeth Into Double-Digit Revenue Growth

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The Web hosting company's cart-abandonment email strategy delivers an uplift of 63% in daily recovered revenue.

Email Marketing Isn't as Personal as It Could Be

Email Marketing Isn't as Personal as It Could Be

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Although 58% of marketers polled use personalization in their email marketing, just 18% use advanced segmentation, according to a new report.

Email List Quality Trumps Subscriber Quantity

Email List Quality Trumps Subscriber Quantity

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A recent study analyzes marketers' most effective tactics for a successful email list strategy, as well as their biggest challenges.

Stop Thinking Opens; Start Thinking Relationships and Purchases

Stop Thinking Opens; Start Thinking Relationships and Purchases

As marketers look to evolve the role of email marketing, they must also reconsider how they use it to drive sales.

Email Gets the Biggest Budget Love in 2016

Email Gets the Biggest Budget Love in 2016

More than half of marketers polled plan to increase marketing budgets this year, with email leading their spend.

Cart Abandonment Emails May Have Hit a Plateau

Cart Abandonment Emails May Have Hit a Plateau

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A new study reveals that the use of cart abandonment strategies may have peaked.

Golf Channel Tees Up a New Email Strategy

Golf Channel Tees Up a New Email Strategy

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The company is scoring new high-value email subscribers using a robust, multichannel acquisition strategy.

Data Keeps Email Relevance on Track [Infographic]

Data Keeps Email Relevance on Track [Infographic]

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Integrating email with other channels enables marketers to chug full steam ahead.

5 Must-Haves to Revamp Your 2016 Email Strategy

5 Must-Haves to Revamp Your 2016 Email Strategy

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Here's how to increase the value of email marketing campaigns in the New Year.

Handicapping the GOP Email Race

Handicapping the GOP Email Race

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Trump, an email laggard, sits atop the polls. Carson, an email pioneer, is falling like a stone. Is this not the same channel that delivered Obama a second term?

Email Marketing in the Age of Programmatic and IoT

Email Marketing in the Age of Programmatic and IoT

Programmatic buying and interactions with Internet of Things devices will reinvent email marketing.

Email, by the Numbers

Email, by the Numbers

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Email tactics are among the most measured in marketing--and among the most used, commanding one-fifth of digital budgets. Read on for more inbox intelligence from 2015.

My Ungroomed Experience With Birchbox's Email Program

My Ungroomed Experience With Birchbox's Email Program

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I purchased a six-month gift subscription to Birchbox Man, so why did the e-tailer continue to send me offers to get me to buy?

Fast Facts: December 2015/January 2016

Fast Facts: December 2015/January 2016

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Some quick info to keep you up-to-date, including the percent of email marketing executives who say their organization has clear marketing goals by channel.

In 2016, All Roads Will Lead to Email

In 2016, All Roads Will Lead to Email

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Multichannel dreams will find fruition in inboxes as emailers dig deeper into their data, experts say.

Unique Vintage Ditches Retro Loyalty Programs

Unique Vintage Ditches Retro Loyalty Programs

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The vintage-inspired clothing and accessories company gave its loyalty program a modern twist by rewarding consumers for engagement, not just purchases.

Emailers Sale Away This Holiday

Emailers Sale Away This Holiday

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Percent-off themes dominate the grab for December dollars in people's inboxes.

Email Best Practices That Fall on the Naughty—and Nice—List

Email Best Practices That Fall on the Naughty—and Nice—List

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A new survey reveals sales and discounts are the belles of the ball this year.

Email: Everyone's Doing It

Email: Everyone's Doing It

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Only about 10% of consumers check their email less than once a day.

Email: Everyone's Doing It

Email: Everyone's Doing It

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Only about 10% of consumers check their email less than once a day.

The New Normal in Email Marketing

The New Normal in Email Marketing

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2015 pushed the limits in what marketers can do in their email campaigns. Here's a look at some of the best strategies companies should carry into 2016.

How Consumers Really Feel About Your Subject Lines

How Consumers Really Feel About Your Subject Lines

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Including emotional language in the subject lines of Black Friday emails had an interesting impact on marketers' open rates.

Take Your (Marketing) Vitamins

Take Your (Marketing) Vitamins

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Here's a healthy dose of essential components for marketing strategies.

Is Email Useful All Year Round? [Infographic]

Is Email Useful All Year Round? [Infographic]

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Of course it is. But there are dates when you should or shouldn't hit "send."

The 5 S's of Email Marketing

The 5 S's of Email Marketing

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Discover the utmost important qualities in effective email messages.

Mobile Continues to Drive Email Clicks

Mobile Continues to Drive Email Clicks

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A new study shows that more shoppers click email content on their mobile devices.

And the Winner Is...

And the Winner Is...

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Thanksgiving weekend is over. Which day performed the best for small business email marketers?

Email Opt-in Done Right

Email Opt-in Done Right

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Marketers who ask customers to opt in to email promotions, rather than deciding for them, are the ones who will build the most engagement for their brand.

Are SMBs Already Past their Holiday Email Marketing Prime?

Are SMBs Already Past their Holiday Email Marketing Prime?

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The holiday season officially kicks off in just a few days, but an analysis of 2014 email marketing trends suggests that small businesses may have already missed their peak engagement day.

A View to a Thrill

A View to a Thrill

A unified view of more than 100 data sources helps Xanterra Parks and Resorts capitalize on formerly unseen opportunities.

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Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...