Email Marketing

One on One: Vivek Sharma on Experience Generation

One on One: Vivek Sharma on Experience Generation

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Movable Ink CEO Vivek Sharma on creating immersive, personalized experiences through emails

Lesson Planet's Email Marketing Program Makes the Grade

Lesson Planet's Email Marketing Program Makes the Grade

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The online curriculum resource relies on email to educate people on its site's functionality and drive conversion

Building Your Best Subject Line

Building Your Best Subject Line

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Personalization, character count, and message type are all variables marketers need to keep in mind

Experian Marketing: What We're Best At

Experian Marketing: What We're Best At

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Experian's Targeting unit remains true to its big data roots, says Kevin Dean

The Changing Face of B2B Marketing

The Changing Face of B2B Marketing

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The B2B buyer journey has changed, and brands need to react

How The Dry Eye Company Has Evolved Its E-commerce Experience

How The Dry Eye Company Has Evolved Its E-commerce Experience

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The company has used the same e-commerce platform for 12 years. Here are some of the ways it's leveraged it to reach consumers

How a Luxury Travel Brand Drives Personalization at Scale

How a Luxury Travel Brand Drives Personalization at Scale

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Jetlore's AI helps luxury travel company SecretEscapes personalize communications with millions of members

Aurora Health Care Navigates Email Marketing Amidst HIPAA

Aurora Health Care Navigates Email Marketing Amidst HIPAA

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The integrated healthcare system introduced a savvy email marketing strategy through Salesforce, and reports crazy open rates, all within HIPAA compliance

Consumers Open Separate Email Accounts for Brand Communication

Consumers Open Separate Email Accounts for Brand Communication

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More than one in three have opened separate email accounts solely for brand communication

Cheetah Digital Will be Dedicated to Marketers

Cheetah Digital Will be Dedicated to Marketers

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Experian Marketing Services revealed a new name and embraced an old mission this week

One on One: Beyond the Buzzwords with Augie MacCurrach

One on One: Beyond the Buzzwords with Augie MacCurrach

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Augie MacCurrach talks about the evolution of Customer Portfolios from CRM and email marketing to moving the needle on customer value through personalization

Google Optimize: A Closer Look

Google Optimize: A Closer Look

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Understanding Google Optimize, an AI-powered targeting and testing tool which can raise the marketer's game

The Impact of AI: Justin Shriber of LinkedIn Sales Solutions

The Impact of AI: Justin Shriber of LinkedIn Sales Solutions

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

Segmentation Still The Best Way to Drive ROI in Ecommerce

Segmentation Still The Best Way to Drive ROI in Ecommerce

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Study finds segmentation gap creates haves and have-nots

How Multiple Platform Marketing Spread Rare Disease Awareness

How Multiple Platform Marketing Spread Rare Disease Awareness

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Cambridge BioMarketing raised awareness and funds through multiple platforms

Monin Stirs Up Sales with Email Segmentation

Monin Stirs Up Sales with Email Segmentation

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The premium syrup and concentrate manufacturer uses purchase, engagement, and preference data to deliver the right message to the right customer

Repeat Message as Needed

Repeat Message as Needed

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A deep dive into the key topic of cadence

The Monday Stack: Art and Data

The Monday Stack: Art and Data

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Our weekly column about marketing tech and ops

Why Email is the Common Denominator for Zillow Brands

Why Email is the Common Denominator for Zillow Brands

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Upon acquisition, Zillow found many of its sub-brands were using the same email provider.

365 Tickets USA Gets Results with New Solutions

365 Tickets USA Gets Results with New Solutions

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A discount ticket seller implements a new solution to deter customers from abandoning its site — and get them to return when they do

Sky Zone Bounces Back from Technology Infrastructure Troubles

Sky Zone Bounces Back from Technology Infrastructure Troubles

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The chain of indoor trampoline parks implemented a new cloud solution to shift from having separate systems for each location to one centralized data hub

Campaign Monitor Pivots to CRM

Campaign Monitor Pivots to CRM

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The acquisition of Tagga puts Campaign Monitor in the B2C CRM race

Extra Space Storage Succeeds by Looking Inward

Extra Space Storage Succeeds by Looking Inward

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Moving and storage company uses email campaign to answer consumer questions

Luxury Appliance Brand Serves Delectable Omnichannel Experience

Luxury Appliance Brand Serves Delectable Omnichannel Experience

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European appliance manufacturer Gaggenau heats up American presence.

The Evolution of evo's Customer Review Strategy

The Evolution of evo's Customer Review Strategy

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How the outdoor gear and apparel retailer has expanded its use of customer reviews over the past 10 years.

Using Salesforce to Amplify Brand Reach

Using Salesforce to Amplify Brand Reach

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Amplify Credit Union is leveraging Salesforce cloud services to reach members and give back to the community

Infutor: Enabling Identity Completion

Infutor: Enabling Identity Completion

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Working behind the scenes, Infutor helps to ensure that the 360 degree view of the consumer is based on good, timely data

Email Marketing Survives Gmail Tabs

Email Marketing Survives Gmail Tabs

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If there's an issue for marketers, it's misclassification

Are CMOs Ready for a Seat in the C-Suite?

Are CMOs Ready for a Seat in the C-Suite?

Not quite, for a number of important reasons

Feeding Customers Relevant Content

Feeding Customers Relevant Content

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Purina implemented Salesforce to deliver relevant messages to their animal feed customers

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