Salutations and names aren't enough. One pundit shares how marketers can make their email messages more personal and impactful in the New Year.
The outdoor clothing company emails when customers are most likely to click.
Whether you're sweet or sour on the holiday season creeping into October it now begins well before Halloween.
Email marketing experts see largely positives in the new mobile app that gives people greater control of and access to their inboxes.
Marketers for the NHL's top-ranking team devise a winning strategy to increase ticket sales.
Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.
The DMN team will be chatting it up with industry experts at our Town Square sessions. Come join us.
Pushing past the inbox clutter and noise may not be as tough as some marketers may think.
Email volume has increased 9% year over year in marketers' attempts to woo customers.
The world of email marketing is more frenetic than ever. Staying abreast of what's not just hot, but also relevant is an ongoing challenge for email marketers.
The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.
Why do four out of five marketers refuse to send abandoned cart emails even though they get 20% conversion rates? We don't know. We're asking you.
The family owned pet store redesigns its website to bring the in-store experience online.
The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.
Turns out spam filters and hard bounces aren't necessarily an email marketer's biggest challenges.
Even as email volume and engaged users' activity increase, open, clicks and purchase are down, according to new research.
Email may be a mature marketing channel, but it still rocks. Here, a roundup of ways to jazz up your email marketing.
The email subject line is the window of opportunity for marketers to connect with potential customers.
Because one data point is never enough.
What are marketers talking about? In large part, how data changes everything.
The consultation site uses personalization and testing to ensure that its email marketing resonates with customers.
Epsilon takes a partner to peg the dynamic content delivered by Agility Harmony to live information.
Tips to Maximize Your Email Marketing Opportunity - Register for free today
"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"
Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.
Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?
In the email world, silence does not consent—at least not in Canada, where much fretted over anti-spam legislation went into effect on July 1.
Experts weigh in on the realities behind four email list hygiene myths.
With the right strategies marketers can woo back long-term, inactive subscribers.
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