EMail Marketing

A Slam Dunk for Email Marketing? Perfect Timing.

A Slam Dunk for Email Marketing? Perfect Timing.

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The Sacramento Kings score with a new approach to their email strategy that's more than doubled the NBA team's season-ticket base.

Google Sparks a Viral Email Conversation With Undo Send

Google Sparks a Viral Email Conversation With Undo Send

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If Gmail wasn't leading the pack in email service, it probably will now.

Early Email Leaders for Father's Day

Early Email Leaders for Father's Day

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Booze, golf, and custom T-shirt emails lead inbox appeals for Dad gifts, drawing 50%-plus opens

Humana Prescribes Its Customers Healthy Email Content

Humana Prescribes Its Customers Healthy Email Content

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The insurance giant realized that email and mobile are the cures for disengaged customers.

A Home-Grown Approach to Creating an Abandonment-Free Website

A Home-Grown Approach to Creating an Abandonment-Free Website

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Real Food retailer Cultures for Health uses targeted email to reclaim revenue from abandoned online shopping carts and site visits.

Email Strategies That Actually Work

Email Strategies That Actually Work

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How to use the email inbox to effectively market.

Email Marketing Versus Social Media

Email Marketing Versus Social Media

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Analysts weigh in on which channel gets you the most bang for your marketing bucks.

Behavioral Data Gives Diesel a Fashionable Edge

Behavioral Data Gives Diesel a Fashionable Edge

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The clothing and accessories brand uses customer behavior data to connect its marketing across channels.

It's Time to Shake Up Email Marketing

It's Time to Shake Up Email Marketing

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Email may be mature, but it's time for it to be more cougar than matron.

BCBG Masters the ABCs of Effective (and Profitable) Email Marketing

BCBG Masters the ABCs of Effective (and Profitable) Email Marketing

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The style-centric brand gives its email marketing a major makeover.

Journelle's Sexy Approach to Email Marketing

Journelle's Sexy Approach to Email Marketing

Email is one of the luxury lingerie retailer's most valuable marketing tools, generating more than 30% in e-commerce sales.

Email Marketers Make a Big Impact With Big Data

Email Marketers Make a Big Impact With Big Data

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Finally, email campaigns emerge from the Dark Ages with today's major infusion of Big Data.

Which ESPs Give Email Marketers ESP?

Which ESPs Give Email Marketers ESP?

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A study reveals the email services that marketers say help their email marketing deliver—ROI, that is.

How to Activate Your Inactive Email Subscribers

How to Activate Your Inactive Email Subscribers

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An email marketer reveals how to galvanize your customers—even the inactive ones.

"Email Is Deceptively Complicated"

"Email Is Deceptively Complicated"

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Unexpected insights on email marketing from someone who lives it.

The Best (and Worst) Words to Use in an Email Subject Line

The Best (and Worst) Words to Use in an Email Subject Line

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Can you guess which words can make or break an email campaign? A new study reveals the answers.

Consumers: Keep Those Emails Comin'!

Consumers: Keep Those Emails Comin'!

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It's music to marketers' ears: 60% of people want promotional emails once a week and 28% want them even more frequently.

7 Do's and Don'ts of Email Deliverability

7 Do's and Don'ts of Email Deliverability

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Data quality is always better than quantity when sending marketing emails.

Amazon's WorkMail Won't Immediately Affect Marketers

Amazon's WorkMail Won't Immediately Affect Marketers

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Small- to medium-sized businesses will be early adopters of the email service, but there's no telling where the e-commerce giant will take it next.

 #EmailsWithHashtags

#EmailsWithHashtags

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Hashtags in email subject lines can amplify a message and create a personal connection.

Surprising Words That Trip the Spam Alarm

Surprising Words That Trip the Spam Alarm

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Marketers beware: even "direct marketing" can get caught up in spam traps.

The Gift of Email Keeps on Giving

The Gift of Email Keeps on Giving

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Pour some eggnog, put your feet up, and catch up on some email marketing stats, facts, and insights that can inspire you for 2015.

Email in Real Time

Email in Real Time

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Nearly three quarters of consumers use their mobile phone to access their email. Is your mobile email experience up to par or cause for an opt-out?

Email Marketing in 2015: What's In and What's Out

Email Marketing in 2015: What's In and What's Out

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Hashtags and predictive analytics are hot; static emails and staid subject lines are not.

Email Is Still Most Marketers' Favorite

Email Is Still Most Marketers' Favorite

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More than 60% of surveyed executives cite email marketing as their leading producer of ROI.

Mailify Launches Its Responsive Email Software in the U.S.

Mailify Launches Its Responsive Email Software in the U.S.

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The European company opens an office in New York, and opens its doors to U.S. SMBs.

What Customers Love (and Hate) About Marketing Emails

What Customers Love (and Hate) About Marketing Emails

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A recent survey shows that shoppers often prefer email messages over other channels to communicate with brands.

Email Personalization in 2015

Email Personalization in 2015

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Salutations and names aren't enough. One pundit shares how marketers can make their email messages more personal and impactful in the New Year.

For Patagonia, Timing Is Everything

For Patagonia, Timing Is Everything

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The outdoor clothing company emails when customers are most likely to click.

Trick or Treat: It's Christmas

Trick or Treat: It's Christmas

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Whether you're sweet or sour on the holiday season creeping into October it now begins well before Halloween.

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