Email volume has increased 9% year over year in marketers' attempts to woo customers.
The world of email marketing is more frenetic than ever. Staying abreast of what's not just hot, but also relevant is an ongoing challenge for email marketers.
The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.
Why do four out of five marketers refuse to send abandoned cart emails even though they get 20% conversion rates? We don't know. We're asking you.
The family owned pet store redesigns its website to bring the in-store experience online.
The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.
Turns out spam filters and hard bounces aren't necessarily an email marketer's biggest challenges.
Even as email volume and engaged users' activity increase, open, clicks and purchase are down, according to new research.
Email may be a mature marketing channel, but it still rocks. Here, a roundup of ways to jazz up your email marketing.
The email subject line is the window of opportunity for marketers to connect with potential customers.
Because one data point is never enough.
What are marketers talking about? In large part, how data changes everything.
The consultation site uses personalization and testing to ensure that its email marketing resonates with customers.
Epsilon takes a partner to peg the dynamic content delivered by Agility Harmony to live information.
Tips to Maximize Your Email Marketing Opportunity - Register for free today
"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"
Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.
Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?
In the email world, silence does not consent—at least not in Canada, where much fretted over anti-spam legislation went into effect on July 1.
Experts weigh in on the realities behind four email list hygiene myths.
With the right strategies marketers can woo back long-term, inactive subscribers.
Everyone says 2013 was the year of mobile. Hardly noticed was the fact that it was also the year when email marketers decided to get serious about direct marketing.
A simple reward, apology, thank you, or reminder can go a long way with email subscribers.
OMI and Eclipse team up on a solution to add marketing content to bills and statements.
What's in our inbox this month: Emails from Club Med. See how they stack up against each other.
The next wave of metrics for marketers will look at data that reveals customers' expectations, motives, and life experiences.
Some quick info hits to keep you up-to-date, including the percentage of databases that are barely functional.
In this free webinar, David Daniels of The Relevancy Group will showcase recent survey data that details the state of the email marketing industry today.
The C-suite has prioritized clean customer lists, and email opens weigh a bit less, according to Silverpop's email benchmark study.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.