Gmail's click rate dipped for the first time in years, says a new study. Marketers need to focus on optimizing emails for mobile, where the Tabs format is not operational.
A UK company that hosts online luxury car sweepstakes takes a risk and wins big with agile email and dynamic content.
Bronto's manager of marketing research discusses which Thanksgiving holiday emails were a gift and which ones should be returned.
10 tips for effective email marketing in a saturated digital marketing world.
Kmart, Home Depot, Nordstrom, and OfficeMax will prevail in inboxes; Amazon and Bergdorf's will falter, a study claims.
We sought the advice of several experts to provide you with proven practices to keep your email marketing out of the spam box.
Ah, the holidays. 'Tis the season for back massagers, key locators—and less than stellar marketing from these two titans of the stocking stuffer.
Some quick info hits to keep you up-to-date, including the percentage of shoppers who don't expect to receive a reminder email after they abandon a shopping cart.
See what our Twitter followers have been getting up to this month. Follow us @dmnews for (lots) more.
Major record label Interscope UMG ties its social media strategies with direct marketing campaigns.
Retargeting emails that include a discount trains customers to always expect one.
Some of these suggestions may seem counterintuitive, but give them some thought and you might be surprised by how your email marketing efforts start to shape up.
With these 6 tips, even the undead can succeed at email marketing.
The debate continues on whether Gmail Tabs are good or bad for marketers.
The company has changed its name to SmartFocus to align with its ongoing shift to multichannel marketing platform provider.
Some quick info hits to keep you up-to-date, including the percentage of customers who complain they receive too many marketing emails.
The holiday shopping season begins earlier each year—and with it comes an increase in email marketing. How can you make sure your brand stands out?
In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.
What's in our mailbox this month: birthday greetings. Which birthday marketing message suits?
Our world is social, our lifestyles are digital, and almost every aspect of modern marketing is data driven.
Brands that lack a mobile email strategy are already behind the curve. Here's how to get started and get ahead.
Today's brides-to-be live on their smartphones, so WeddingWire planning service has been aggressive about mobile email for two years.
As email marketing matures, marketers must ensure that they don't get complacent or overly confident with their strategy or execution.
As effective as email marketing may be, it's all too often misunderstood or underutilized. But it does have to provide value to customers to stand out.
Why are more email marketers aligning their campaigns with customer lifecycles? Two reasons: customer experience and deliverability.
Personalization in email is table stakes. Engagement is now the unmatched asset in the battle to retain customers.
The 2013 Essential Guide to Email Marketing—everything you need to know about email marketing, all in one spot. Read on for insight.
The digital marketing-tech company launches two products designed to support real-time multichannel marketing.
The end of email? Not quite. While the media world continues to innovate and present new channels for audience communication and interaction, email often gets maligned as passé.
Marketers have an obligation to be a voice for their company and customers on email security and protection.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.