The integrated healthcare system introduced a savvy email marketing strategy through Salesforce, and reports crazy open rates, all within HIPAA compliance
More than one in three have opened separate email accounts solely for brand communication
Experian Marketing Services revealed a new name and embraced an old mission this week
Augie MacCurrach talks about the evolution of Customer Portfolios from CRM and email marketing to moving the needle on customer value through personalization
Understanding Google Optimize, an AI-powered targeting and testing tool which can raise the marketer's game
Throughout this week, practitioners and thought-leaders share commentary on our theme topic
Study finds segmentation gap creates haves and have-nots
Cambridge BioMarketing raised awareness and funds through multiple platforms
The premium syrup and concentrate manufacturer uses purchase, engagement, and preference data to deliver the right message to the right customer
A deep dive into the key topic of cadence
Our weekly column about marketing tech and ops
Upon acquisition, Zillow found many of its sub-brands were using the same email provider.
A discount ticket seller implements a new solution to deter customers from abandoning its site — and get them to return when they do
The chain of indoor trampoline parks implemented a new cloud solution to shift from having separate systems for each location to one centralized data hub
The acquisition of Tagga puts Campaign Monitor in the B2C CRM race
Moving and storage company uses email campaign to answer consumer questions
European appliance manufacturer Gaggenau heats up American presence.
How the outdoor gear and apparel retailer has expanded its use of customer reviews over the past 10 years.
Amplify Credit Union is leveraging Salesforce cloud services to reach members and give back to the community
Working behind the scenes, Infutor helps to ensure that the 360 degree view of the consumer is based on good, timely data
If there's an issue for marketers, it's misclassification
Not quite, for a number of important reasons
Purina implemented Salesforce to deliver relevant messages to their animal feed customers
But how personalized do you need to get? How relevant is relevant enough?
How the first legal distillery in Texas branched out with email marketing
Email is a tested, reliable marketing channel. And it can be made to work with the Internet of Things
The family restaurant chain uses demographic, behavioral, and purchase data to send targeted offers to its rewards members and grow visit frequency and spend among younger customers.
How Donald Trump bucked campaign email tradition and won
The long national nightmare is close to being over (or is it?). DMN staffers reflect on the past year and a half of campaign madness.
Key concepts to reconnecting with inactive consumers
Company of the Week
Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.
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