How and why these brands have such success email marketing campaigns
Hotel chain says email operations are "beyond clicking"
From someone who collects and shares great emails as a hobby.
60-person team focuses on early engagement, ROI
The wrong way to market to military personnel.
There's a reason why I never email my friends. A few reasons, actually.
A personal reflection on emails: the unwanted, unread and abandoned
The do's and don'ts of email salutations.
Why a brand is emailing me at 1:12 and other promotional email mysteries
Outside the Fortune 1000, marketing clouds are getting a rough reception according to new research
Finish Line pairs evergreen email campaigns with triggered personalized messaging
In celebration of DMN's Email Week, we filter the honesty from the hyperbole in email marketing.
Marty Sass was one of the original Mailing List Brokers
Threats both internal and external
The provider of music production and recording tools increased direct sales and engagement after implementing a new ESP and introducing new capabilities, like segmentation and automation.
From Gary Thuerk's first marketing email to 123 messages a day, how did we get here?
Would Gary Thuerk's first spam email make it through today's spam filters?
A look back at our best email case studies from the last year.
Requested: your thoughts on email and email marketing
A celebration and examination of all things email
The animal advocacy organization experiments with different creative elements in its string of email campaigns.
In an election campaign where it seems anything goes, strategists and data analysts say there are still some truisms to consider
How Pebblepost is bringing an advanced digital tool-kit to traditional direct mail marketing
Spam and low volume compared to the Clinton machine
A new marketing automation solution from the email marketing platform
McGowan breaks down the perfect email and shares the lesson that he learned from a recent Royal Caribbean message.
There's always a silver lining to any marketing mistake
The online education platform increases open rates, delivery rates, and conversion by switching ESPs and experimenting with targeted emails.
Responsive/contextual email? It's email, but not as we know it. We take a look at its potential--and limitations.
The health video startup ran a campaign in which it exchanged holiday cookbooks for email addresses.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.