Email Marketing

The Habits of Five Successful Email Marketers

The Habits of Five Successful Email Marketers

How and why these brands have such success email marketing campaigns

Wyndham Email Marketing is All About the Loyal Customer

Wyndham Email Marketing is All About the Loyal Customer

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Hotel chain says email operations are "beyond clicking"

What Makes an Email Great

What Makes an Email Great

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From someone who collects and shares great emails as a hobby.

Citi's Email Marketing Key to Customer Engagement

Citi's Email Marketing Key to Customer Engagement

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60-person team focuses on early engagement, ROI

The Misguided Marketing of Military Discounts

The Misguided Marketing of Military Discounts

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The wrong way to market to military personnel.

Why Email Makes for a Poor Personal Comms Tool

Why Email Makes for a Poor Personal Comms Tool

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There's a reason why I never email my friends. A few reasons, actually.

A Tale of Abandoned Inboxes

A Tale of Abandoned Inboxes

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A personal reflection on emails: the unwanted, unread and abandoned

What Your Email Salutation Says About You

What Your Email Salutation Says About You

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The do's and don'ts of email salutations.

An Analysis of All The Promotional Emails I Received Before Noon

An Analysis of All The Promotional Emails I Received Before Noon

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Why a brand is emailing me at 1:12 and other promotional email mysteries

Marketing Clouds Aren't for Everybody

Marketing Clouds Aren't for Everybody

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Outside the Fortune 1000, marketing clouds are getting a rough reception according to new research

Personalized Emails Cross the Finish Line

Personalized Emails Cross the Finish Line

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Finish Line pairs evergreen email campaigns with triggered personalized messaging

The Honesty in Email Marketing Hyperbole

The Honesty in Email Marketing Hyperbole

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In celebration of DMN's Email Week, we filter the honesty from the hyperbole in email marketing.

US Monitor Founder Marty Sass Dies

US Monitor Founder Marty Sass Dies

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Marty Sass was one of the original Mailing List Brokers

Eight Things That Threaten Email Marketing

Eight Things That Threaten Email Marketing

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Threats both internal and external

PreSonus Finds Its Email Marketing Rhythm

PreSonus Finds Its Email Marketing Rhythm

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The provider of music production and recording tools increased direct sales and engagement after implementing a new ESP and introducing new capabilities, like segmentation and automation.

The Evolution of Email Marketing

The Evolution of Email Marketing

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From Gary Thuerk's first marketing email to 123 messages a day, how did we get here?

An Analysis of the First Spam Email

An Analysis of the First Spam Email

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Would Gary Thuerk's first spam email make it through today's spam filters?

DMN's Top 7 Email Marketing Case Studies

DMN's Top 7 Email Marketing Case Studies

A look back at our best email case studies from the last year.

Take Our Email Marketing Poll

Take Our Email Marketing Poll

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Requested: your thoughts on email and email marketing

Welcome to DMN Email Week

Welcome to DMN Email Week

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A celebration and examination of all things email

The Humane Society Fetches ROI and Engagement

The Humane Society Fetches ROI and Engagement

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The animal advocacy organization experiments with different creative elements in its string of email campaigns.

100-Day Dash: What Clinton and Trump Need to Do to Win

100-Day Dash: What Clinton and Trump Need to Do to Win

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In an election campaign where it seems anything goes, strategists and data analysts say there are still some truisms to consider

One on One: Lewis Gersh on Turning Direct Mail Digital

One on One: Lewis Gersh on Turning Direct Mail Digital

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How Pebblepost is bringing an advanced digital tool-kit to traditional direct mail marketing

Sad: Trump's Email Woes Continue

Sad: Trump's Email Woes Continue

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Spam and low volume compared to the Clinton machine

GetResponse Gets Automating

GetResponse Gets Automating

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A new marketing automation solution from the email marketing platform

Five Minutes With: EJ McGowan, General Manager at Campaigner

Five Minutes With: EJ McGowan, General Manager at Campaigner

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McGowan breaks down the perfect email and shares the lesson that he learned from a recent Royal Caribbean message.

Marketers Share Their Biggest Mistakes and How They Fixed Them

Marketers Share Their Biggest Mistakes and How They Fixed Them

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There's always a silver lining to any marketing mistake

TestingMom.com Gets a Crash Course in Segmentation

TestingMom.com Gets a Crash Course in Segmentation

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The online education platform increases open rates, delivery rates, and conversion by switching ESPs and experimenting with targeted emails.

The Changing Face of Email Marketing

The Changing Face of Email Marketing

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Responsive/contextual email? It's email, but not as we know it. We take a look at its potential--and limitations.

HealthiNation Trades Content for Email Addresses in Holiday Campaign

HealthiNation Trades Content for Email Addresses in Holiday Campaign

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The health video startup ran a campaign in which it exchanged holiday cookbooks for email addresses.

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Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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