Snipping and clipping give way to scanning and clicking. How marketers are maximizing the rise of digital discounts.
Email is an opportunity for a two way dialogue, but too many marketers miss the opportunity to be proactive and strategic with this highly effective channel.
What marketers need to know to craft the perfect one-liner.
Email is a mainstay for lead nurturing and customer retention. It can also be a powerfully effective channel for customer acquisition.
Observations from around the Twitter-sphere. Follow us @dmnews.
Some quick info hits to keep you up-to-date, including the percentage of marketers who say display advertising is head or dying.
What's in our inbox this month: Sporting goods emails. Which ones hit it out of the park?
Email, social, and mobile are 2014's main marketing acts.
Brands should be optimizing the complete customer experience, not just individual campaigns or interactions.
Cart abandonment emails are getting more creative to encourage potential customers to take a second look at those deserted online shopping carts.
Mercola found that a clean list and attention to deliverability helped increase email newsletter open rates.
What's in our inbox this month: Cruise Line Emails. Some you want to keep, others you might want to toss overboard.
Here's what marketers should and shouldn't do after sending a flawed email and what they can do to avoid future mistakes.
Some quick info hits to keep you up-to-date, including the percentage of companies that expect to increase their marketing budget in 2014.
The two companies join forces to bolster their respective cloud-based, data-driven marketing services
Email volume and ROI per email message was way up during the 2013 holiday season. Did someone say email was dead?
There is one word that should strike fear into the hearts of marketing executives everywhere: blacklisted.
Love—and email—knows no borders. And if you love to send email (U.S. email marketers, we're looking at you), then you need to pay attention to what's happening in Canada.
The Email Experience Council honors Uncommon Good's Zack Notes and Oracle|Eloqua's Dennis Dayman for their outstanding contributions to the industry.
Long the odds-on favorite, email is now essential to winning marketing's omnichannel superfecta.
Jeannette Kocsis, EVP of digital engagement at The Agency Inside Harte-Hanks, shares three email marketing issues she believes marketers should brace for this year.
What's in our inbox this month: Thanksgiving Day sales emails. Which ones are delicious and which ones are just turkeys?
A roundup of advice from email marketers to jump start your 2014 email marketing initiatives.
The daily deal site successfully uses email to reengage inactive customers.
Gmail's click rate dipped for the first time in years, says a new study. Marketers need to focus on optimizing emails for mobile, where the Tabs format is not operational.
A UK company that hosts online luxury car sweepstakes takes a risk and wins big with agile email and dynamic content.
Bronto's manager of marketing research discusses which Thanksgiving holiday emails were a gift and which ones should be returned.
10 tips for effective email marketing in a saturated digital marketing world.
Kmart, Home Depot, Nordstrom, and OfficeMax will prevail in inboxes; Amazon and Bergdorf's will falter, a study claims.
We sought the advice of several experts to provide you with proven practices to keep your email marketing out of the spam box.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.