EMail Marketing

Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases

Carol Krol November 05, 2009

With Thanksgiving falling late in November, consumers will start shopping prior to so-called Black Friday and Cyber Monday, according to Experian's data analysis. Those days mark the start of the Holiday shopping season.
 

The OTA brings on new board members, releases new guidelines

Dianna Dilworth November 05, 2009

The Online Trust Alliance (OTA) is expanding its board of directors to address growing concerns around online security and privacy in e-commerce and online banking.
 

Lovemoney.com hires StrongMail for e-mail marketing

Dianna Dilworth November 05, 2009

Lovemoney.com, a personal finance Web site based in the UK, has selected StrongMail to power its e-mail marketing.
 

RaceTrac Petroleum selects BrightWave Marketing for e-mail, social media

Dianna Dilworth November 04, 2009

RaceTrac Petroleum, which operates more than 525 retail gasoline convenience stores in 12 southeastern states, has teamed up with BrightWave Marketing to power its e-mail and social marketing efforts.
 

Petco uses e-mail effort to promote organic pet food

Dianna Dilworth November 03, 2009

Petco has added monthly e-mail- and insert media-focused messages about its products and services to its marketing mix. The initiative is a result of the company's work with e-mail marketing agency e-Dialog, which it hired earlier this year.
 

E-mail basics meet new tricks

Douglas Quenqua November 03, 2009

E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers.
 

Inbox Insider: Testing and segmentation helped Mint.com increase e-mail open rate

Dianna Dilworth November 03, 2009

There's nothing better for an e-mail campaign than a marketer who considers the details. Extra thought about the time an e-mail is sent, personalization and segmentation of marketing messages' content can increase engagement and interest in a brand.
 

Email Data Source to launch Twitter monitoring tool

Carol Krol November 03, 2009

Email Data Source said it will reveal a Twitter monitoring tool on November 4 at the AdTech trade show in New York. The e-mail data analysis firm will incorporate the Twitter-measurement tool with its existing e-mail analytics tool. The platform will be available to clients, with plans to market it to prospects as well.
 

Expedia CruiseShipCenters to expand online booking

Dianna Dilworth October 30, 2009

Expedia CruiseShipCenters will launch an online booking tool in December aimed at growing the brand's customer base and building consumer loyalty. The brand is using an e-mail effort to promote it. The company will launch the tool in time for cruise-booking season, traditionally January and February.
 

K&G Fashion to launch first mobile effort with Responsys tool

Dianna Dilworth October 30, 2009

K&G Fashion Superstore, a Men's Wearhouse brand, is planning a foray into mobile marketing using a Responsys toolset. The brand is trying to reach consumers who typically don't respond to other direct and digital methods, said Claudia Lugmair, manager of e-communications at Men's Wearhouse. The effort is expected to begin next year.
 

Responsys to acquire Smith-Harmon

Dianna Dilworth October 29, 2009

E-mail marketing firm Responsys has agreed to acquire digital marketing consultancy Smith-Harmon in a part-cash, part-stock deal. Financial terms of the agreement, which is expected to close next month, were not disclosed. For the near future, Smith-Harmon will continue to operate as an independent brand, known as "Smith-Harmon, a Responsys company."
 

Zrinity partners with Pivotal Veracity for e-mail deliverability

Dianna Dilworth October 27, 2009

E-mail marketing services firm Zrinity is partnering with Pivotal Veracity to add its deliverability services to Zrinity business-to-business offerings. The partnership, reached earlier this month, comes as Zrinity is looking to connect data with better deliverability in real time.
 

Inbox Insider: Airlines ease flying with e-mails for CRM

Dianna Dilworth October 27, 2009

I've been flying a lot this month, both for vacation and business, and e-mail updates for upcoming flights have made the experience smoother.
 

Five Questions for: Matt Langie, senior director of product marketing at Omniture

Dianna Dilworth October 23, 2009

Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership
 

NBA launches effort to attract US Hispanics

Mary Elizabeth Hurn October 21, 2009

In an effort to broaden its appeal to Hispanic audiences, The National Basketball Association launched Éne-bé-a, a multichannel marketing campaign. The league is using national TV, radio and online advertising, in addition to a Web site, events, merchandise promotion and grassroots programs. This is also the first time the NBA has launched a database-building initiative specifically for its Latino audience.
 

Westlake Ace Hardware taps Barkley for CRM

Mary Elizabeth Hurn October 15, 2009

Westlake Ace Hardware has tapped Kansas City, MO-based agency Barkley to take on its CRM and database marketing. Consisting of 89 stores in Missouri, Kansas, Nebraska, Iowa, Oklahoma, Texas and New Mexico, Westlake is hoping to retain, grow and extend relationships with its consumer-base.
 

Wal-Mart to use e-mail effort to promote expanded Web offerings

Chantal Todé October 14, 2009

Wal-Mart will support its recent addition of thousands of personal care products to its online offerings via e-mail marketing and other direct initiatives. In its latest move to expand the selection of products at walmart.com, the company has added health and beauty items, diapers, vitamins and over-the-counter medicine.
 

E-mail marketers release social networking integration tools

Dianna Dilworth October 13, 2009

E-mail marketing service providers announced new platforms this week that take advantage of consumers' appetite for social media. For one, ExactTarget announced it will release a tool that integrates e-mail marketing capabilities into Twitter.
 

Top Tips: Planning a successful e-mail campaign for the holidays

Dianna Dilworth October 07, 2009

Holiday sales are more important than ever this year, as retailers gear up for the final quarter of this recession year. As marketers begin to plan their strategy for the holiday season, five seasoned e-mail marketing veterans share their tips on the best way to reach consumers through the inbox during the busy shopping season.
 

Inbox Insider: Holiday e-mails must be giving

Dianna Dilworth September 29, 2009

It is still a bit early to tell how consumers will spend their money this holiday season, especially after consumer confidence dipped in September after a slight uptick in August gave retailers a false bit of optimism. Yet one thing is for sure: Most consumers have tighter budgets and they are looking for better deals and better value. With retailers challenged with sending relevant and targeted messaging this season, search and e-mail will be two of the main drivers, according to a new report by Experian.
 

How to make the most of your e-mail manager

Wendy Weber, president, Crandall Associates, Inc. September 23, 2009

An e-mail marketing manager is the person who oversees the development and growth of e-mail marketing programs. This person is responsible for all aspects of the planning, execution and analysis of e-mail marketing campaigns including contact strategy, calendar development, creative, segmentation, production and analytics. The e-mail marketing manager creates a one-to-one relationship with the customer, making it easier to respond to the customer's habits, interests and needs in a more immediate way than through other channels. An e-mail marketing manager has the potential to have tremendous, immediate impact on the bottom line. There is also the opportunity to react quickly to market conditions, and tailor messages very specifically to different segments of the audience.
 

Yahoo to launch global brand awareness effort

Dianna Dilworth September 22, 2009

Yahoo will launch a global marketing campaign to build worldwide brand awareness on September 28. The company announced the effort at Advertising Week on September 22. The campaign, which boasts a $100 million ad budget across traditional and digital media for the next 15 months, seeks to make Yahoo, in the words of CEO Carol Bartz, "the center of people's online lives."
 

Inbox Insider: E-mail marketing trends are getting more complex

Dianna Dilworth September 21, 2009

Our Essential Guide to E-mail Marketing is coming out next month, and we are deep in the process of editing a slew of pieces from industry leaders. It is hopefully going to be an inspiring read for e-mail marketers. The articles range in topic from the basics of creating a campaign to in-depth explorations of the roles that deliverability, social media and triggered targeting play in a thorough e-mail program.
 

Inbox Insider: Paul Allen's Xiant Filer available in wide release

Dianna Dilworth September 15, 2009

Xiant Filer, Microsoft co-founder Paul Allen's e-mail inbox organizer, has gone from beta to full launch. The tool, created to help people organize both business and personal e-mail inboxes, is widely available for $19.95. It's not a bad price to help prioritize the inbox, which these days is getting fuller and fuller.
 

Inbox Insider: Start your holiday e-mail plans

Dianna Dilworth September 08, 2009

With Labor Day over and the weather cooling down, summer is officially behind us. Kids are back to school and marketers are back to work. For e-mail marketers, now is the time to buckle down and get a holiday e-mail plan into effect, if you haven't already done so.
 

ExactTarget acquires Keymail Marketing to expand into UK market

Dianna Dilworth September 08, 2009

Indianapolis-based e-mail service provider ExactTarget is expanding into the UK market through the acquisition of Keymail Marketing. Terms of the deal were not disclosed. The acquisition, announced September 8, comes four months after ExactTarget received $70 million in venture capital funding, which it said it would use to expand its international presence.
 

The next revolution in e-mail marketing

Peter Horan September 08, 2009

The e-mail inbox lies at the convergence point of two mega-trends in advertising: Marketers forming direct relationships with consumers and marketers working to deliver more relevant, specifically targeted messages to consumers. The inbox uniquely allows marketers to address interested consumers in context.
 

WWF integrated campaign urges action on climate change

Mary Elizabeth Hurn September 03, 2009

World Wildlife Fund (WWF) is conducting an integrated public awareness campaign asking voters in five states to urge their senators to support climate-change legislation. Developed with Core Strategy Group, the campaign consists of a two-week TV ad buy in Alaska, Indiana, Maine, Montana and North Dakota. It also includes a microsite, ActForOurFuture.org, as well as search engine marketing, telemarketing, e-mail, social media and online banner and video ad components.
 

How to ensure that e-mails get delivered to rented lists

Sarah Barber, SVP of sales and marketing at Walter Karl Inc. September 01, 2009

Deliverability remains a hot topic in the e-mail realm. Every other e-mail whitepaper I see these days has deliverability as the theme. But what to do when you're not in control of the delivery? How do you send a stand-alone e-mail to a rented list and guarantee your message to new prospects gets delivered? Here are a few "must-do's" to get the best results for your next prospecting e-mail campaign.
 

Restaurant.com debuts B-to-B incentive packages

Dianna Dilworth August 27, 2009

Restaurant.com has created a new "Dinner & Movie" promotional package, a business-to-business effort to get businesses to buy promo packages that can be passed on to consumers.
 

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