EMail Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

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The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.

Oh, Canada! Five Ways to Deal With the Canadian Anti-Spam Law

Oh, Canada! Five Ways to Deal With the Canadian Anti-Spam Law

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A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.

8 Ways Marketers can Better Target Gmail Subscribers

8 Ways Marketers can Better Target Gmail Subscribers

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Email marketing experts reveal their top tips for reaching Gmail users in honor of the webmail service's 10th birthday.

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

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Less than 10% of B2B businesses find their lead generation effective, according to a recent study.

Growing Up Gmail: 10 Years of Email Marketing Lessons

Growing Up Gmail: 10 Years of Email Marketing Lessons

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A look back on how Gmail changed the email marketing industry.

Delivered: Gardening Supplies Emails

Delivered: Gardening Supplies Emails

What's in our inbox this month: Gardening supplies emails. Which ones engage and which ones wither on the vine?

Marketing Challenge: Clicks at Any Cost

Marketing Challenge: Clicks at Any Cost

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Your email director is a spray-and-pray kind of guy. As the new marketing VP, how would you deal? Read the full story and email your answer to ginger.conlon@dmnews.com by April 25 for the chance to win $100.

Is the Inbox Out for Mobile?

Is the Inbox Out for Mobile?

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Even the most data-centric marketers find it challenging to analyze a key mobile touchpoint: email.

Fast Facts: April 2014

Fast Facts: April 2014

Some quick info hits to keep you up-to-date, including the percentage of marketers who day email is core to their business.

eTail Blog Insights: 5 Tips to Improve Mobile Conversions via Email

eTail Blog Insights: 5 Tips to Improve Mobile Conversions via Email

Here's how to make it to the top of the mobile inbox and convert readers to buyers.

Infographic: A Snapshot of Email Marketing in 2014

Infographic: A Snapshot of Email Marketing in 2014

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Without a doubt, email campaigns continue to provide incredible access to customers and be a top-performing channel for marketers.

Turning the Page on Textbook Emails

Turning the Page on Textbook Emails

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Four small ways marketers can revitalize common email practices

Let the (Email) Games Begin

Let the (Email) Games Begin

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Fundraisers at Brandeis University use gamification to galvanize alumni and rev up donations.

Consumers Love Mobile Email—So Do it Right

Consumers Love Mobile Email—So Do it Right

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Twenty percent of purchases are made on a mobile device. According to a recent study, that number's primed to increase, and email's your ticket in.

The Modern Age of Coupon Marketing

The Modern Age of Coupon Marketing

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Snipping and clipping give way to scanning and clicking. How marketers are maximizing the rise of digital discounts.

Email: Still the Lovable and Reliable Diva of Digital Messaging

Email: Still the Lovable and Reliable Diva of Digital Messaging

Email is an opportunity for a two way dialogue, but too many marketers miss the opportunity to be proactive and strategic with this highly effective channel.

Why Writing Subject Lines Is a Lot Like Dating

Why Writing Subject Lines Is a Lot Like Dating

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What marketers need to know to craft the perfect one-liner.

How Email Wins Customers

How Email Wins Customers

Email is a mainstay for lead nurturing and customer retention. It can also be a powerfully effective channel for customer acquisition.

Marketing Chatter: March 2014

Marketing Chatter: March 2014

Observations from around the Twitter-sphere. Follow us @dmnews.

Fast Facts: March 2014

Fast Facts: March 2014

Some quick info hits to keep you up-to-date, including the percentage of marketers who say display advertising is dead or dying.

Delivered: Sporting Goods Emails

Delivered: Sporting Goods Emails

What's in our inbox this month: Sporting goods emails. Which ones hit it out of the park?

Infographic: Marketers' Three-Ring Focus

Infographic: Marketers' Three-Ring Focus

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Email, social, and mobile are 2014's main marketing acts.

Don't Get Siloed: 5 Ways to Move From a Marketer to an Orchestrator

Don't Get Siloed: 5 Ways to Move From a Marketer to an Orchestrator

Brands should be optimizing the complete customer experience, not just individual campaigns or interactions.

If at First You Don't Succeed, Market, Market Again

If at First You Don't Succeed, Market, Market Again

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Cart abandonment emails are getting more creative to encourage potential customers to take a second look at those deserted online shopping carts.

Balancing Engagement With Privacy Is a Juggling Act

Balancing Engagement With Privacy Is a Juggling Act

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Mercola found that a clean list and attention to deliverability helped increase email newsletter open rates.

Delivered: Cruise Line Emails

Delivered: Cruise Line Emails

What's in our inbox this month: Cruise Line Emails. Some you want to keep, others you might want to toss overboard.

What to Do When You Shouldn't Have Hit Send

What to Do When You Shouldn't Have Hit Send

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Here's what marketers should and shouldn't do after sending a flawed email and what they can do to avoid future mistakes.

Fast Facts: February 2014

Fast Facts: February 2014

Some quick info hits to keep you up-to-date, including the percentage of companies that expect to increase their marketing budget in 2014.

News Byte: Infor and SmartFocus Announce Strategic Partnership

News Byte: Infor and SmartFocus Announce Strategic Partnership

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The two companies join forces to bolster their respective cloud-based, data-driven marketing services

Email Is a Gift Horse (So Don't Look it in the Mouth)

Email Is a Gift Horse (So Don't Look it in the Mouth)

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Email volume and ROI per email message was way up during the 2013 holiday season. Did someone say email was dead?

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Brands Have Lost Control, and It's OK

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How marketers can navigate the new customer engagement era.