The Sacramento Kings score with a new approach to their email strategy that's more than doubled the NBA team's season-ticket base.
If Gmail wasn't leading the pack in email service, it probably will now.
Booze, golf, and custom T-shirt emails lead inbox appeals for Dad gifts, drawing 50%-plus opens
The insurance giant realized that email and mobile are the cures for disengaged customers.
Real Food retailer Cultures for Health uses targeted email to reclaim revenue from abandoned online shopping carts and site visits.
How to use the email inbox to effectively market.
Analysts weigh in on which channel gets you the most bang for your marketing bucks.
The clothing and accessories brand uses customer behavior data to connect its marketing across channels.
Email may be mature, but it's time for it to be more cougar than matron.
The style-centric brand gives its email marketing a major makeover.
Email is one of the luxury lingerie retailer's most valuable marketing tools, generating more than 30% in e-commerce sales.
Finally, email campaigns emerge from the Dark Ages with today's major infusion of Big Data.
A study reveals the email services that marketers say help their email marketing deliver—ROI, that is.
An email marketer reveals how to galvanize your customers—even the inactive ones.
Unexpected insights on email marketing from someone who lives it.
Can you guess which words can make or break an email campaign? A new study reveals the answers.
It's music to marketers' ears: 60% of people want promotional emails once a week and 28% want them even more frequently.
Data quality is always better than quantity when sending marketing emails.
Small- to medium-sized businesses will be early adopters of the email service, but there's no telling where the e-commerce giant will take it next.
Hashtags in email subject lines can amplify a message and create a personal connection.
Marketers beware: even "direct marketing" can get caught up in spam traps.
Pour some eggnog, put your feet up, and catch up on some email marketing stats, facts, and insights that can inspire you for 2015.
Nearly three quarters of consumers use their mobile phone to access their email. Is your mobile email experience up to par or cause for an opt-out?
Hashtags and predictive analytics are hot; static emails and staid subject lines are not.
More than 60% of surveyed executives cite email marketing as their leading producer of ROI.
The European company opens an office in New York, and opens its doors to U.S. SMBs.
A recent survey shows that shoppers often prefer email messages over other channels to communicate with brands.
Salutations and names aren't enough. One pundit shares how marketers can make their email messages more personal and impactful in the New Year.
The outdoor clothing company emails when customers are most likely to click.
Whether you're sweet or sour on the holiday season creeping into October it now begins well before Halloween.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...