Email Marketing

GetResponse Gets Automating

GetResponse Gets Automating

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A new marketing automation solution from the email marketing platform

Five Minutes With: EJ McGowan, General Manager at Campaigner

Five Minutes With: EJ McGowan, General Manager at Campaigner

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McGowan breaks down the perfect email and shares the lesson that he learned from a recent Royal Caribbean message.

Marketers Share Their Biggest Mistakes and How They Fixed Them

Marketers Share Their Biggest Mistakes and How They Fixed Them

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There's always a silver lining to any marketing mistake

TestingMom.com Gets a Crash Course in Segmentation

TestingMom.com Gets a Crash Course in Segmentation

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The online education platform increases open rates, delivery rates, and conversion by switching ESPs and experimenting with targeted emails.

The Changing Face of Email Marketing

The Changing Face of Email Marketing

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Responsive/contextual email? It's email, but not as we know it. We take a look at its potential--and limitations.

HealthiNation Trades Content for Email Addresses in Holiday Campaign

HealthiNation Trades Content for Email Addresses in Holiday Campaign

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The health video startup ran a campaign in which it exchanged holiday cookbooks for email addresses.

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

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Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.

Oh Mama, the Email Blasters Are Still Among Us

Oh Mama, the Email Blasters Are Still Among Us

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Personalization, timing, and relevancy are alive in the channel, but Mothers' Day demonstrated that so are the batcher-and-blasters.

Yesmail Launches a Cross-Channel Campaign Platform

Yesmail Launches a Cross-Channel Campaign Platform

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Yesmail360i attempts to simplify the cross-channel journey with across-the-board data and testing capabilities.

Becoming a Customer-Obsessed Marketer

Becoming a Customer-Obsessed Marketer

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Advice for achieving and maintaining customer centricity at a time when customers expect nothing less.

You've Come a Long Way, Email!

You've Come a Long Way, Email!

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Top emailers are phasing out messages that customers would consider spam, says Return Path, though there's still room for improvement. Disagree? Check your complaint rates.

The Three P's of Email Marketing

The Three P's of Email Marketing

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A recent report sheds light on the people, processes, and products marketers should incorporate today.

Dems Rule the Email Channel in Election 2016

Dems Rule the Email Channel in Election 2016

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Bernie Sanders is the champion of contribution conversion. Hillary Clinton emails more than the rest of the candidates combined—almost a billion emails in the past two months.

Target, Kohl's, and Macy's Take Easter Off

Target, Kohl's, and Macy's Take Easter Off

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Retail emailers laid an egg this year. In fact, Kohl's and Macy's together sent only 11 Easter-themed campaigns.

Two Types of Email That Produce Marketing Wins

Two Types of Email That Produce Marketing Wins

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An industry insider clears up a widespread myth about email marketing and reveals two surefire ways to ramp up its effectiveness.

Teleflora Delivers Personal Shopping Experiences Through Email

Teleflora Delivers Personal Shopping Experiences Through Email

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Tailored, targeted email helps the flower delivery company generate eight times more orders than its previous generic messages.

Uber Go Bragh

Uber Go Bragh

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The taxi-alternative is using email to urge drivers to clear streets of the too-tipsy this St. Patrick's Day—and clean up for itself.

The Dispute Continues Over Email Privacy Rules

The Dispute Continues Over Email Privacy Rules

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A renewed debate is ensuing about how difficult it should be for the government to obtain private email messages.

Was Ray Tomlinson the True Inventor of Modern Marketing?

Was Ray Tomlinson the True Inventor of Modern Marketing?

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Email was his baby, the biggest cash generator of all marketing channels, and the foundation for search and social media. Marketers, mourn his passing.

3 Oscar-Worthy Marketing Channels

3 Oscar-Worthy Marketing Channels

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Which one wins best customer touchpoint in a leading role? Read on to find out.

The Email Privacy Act Is Reintroduced

The Email Privacy Act Is Reintroduced

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Voted down last year, the bill that would require warrants for ESPs to turn over client emails gets another go and will be marked up in March.

Video-Enhanced Email Designed for Profit

Video-Enhanced Email Designed for Profit

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Animated gifs in emails can help increase click-throughs—or they can be sold as advertising and generate revenue.

Two Tremendous Revenue Opportunities for Email Marketers

Two Tremendous Revenue Opportunities for Email Marketers

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There's untapped potential for email marketers on Saturdays and Sundays, according to a new report. The findings also reveal a major lift in revenues with loyalty program emails.

Mobile Proves to Be Fruitful for Email [Infographic]

Mobile Proves to Be Fruitful for Email [Infographic]

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The mobile channel produces fertile results in terms of email opens and read time.

Valentine's Emailers See Bigger Open Rates With Smaller Lists

Valentine's Emailers See Bigger Open Rates With Smaller Lists

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Brand suitors are being more selective and taking their time wooing customers.

HostGator Uses Retargeting to Sink Its Teeth Into Double-Digit Revenue Growth

HostGator Uses Retargeting to Sink Its Teeth Into Double-Digit Revenue Growth

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The Web hosting company's cart-abandonment email strategy delivers an uplift of 63% in daily recovered revenue.

Email Marketing Isn't as Personal as It Could Be

Email Marketing Isn't as Personal as It Could Be

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Although 58% of marketers polled use personalization in their email marketing, just 18% use advanced segmentation, according to a new report.

Email List Quality Trumps Subscriber Quantity

Email List Quality Trumps Subscriber Quantity

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A recent study analyzes marketers' most effective tactics for a successful email list strategy, as well as their biggest challenges.

Stop Thinking Opens; Start Thinking Relationships and Purchases

Stop Thinking Opens; Start Thinking Relationships and Purchases

As marketers look to evolve the role of email marketing, they must also reconsider how they use it to drive sales.

Email Gets the Biggest Budget Love in 2016

Email Gets the Biggest Budget Love in 2016

More than half of marketers polled plan to increase marketing budgets this year, with email leading their spend.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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