Email Marketing

Return Path Merges Three Data Streams in the Cloud

Return Path Merges Three Data Streams in the Cloud

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For the first time, users of the email analytics provider can pull down data from other providers, consumers, and developers.

Social Targeting Doubles the Performance of Paid Media

Social Targeting Doubles the Performance of Paid Media

Lifestyle publisher PureWow doubles its subscriber conversions with targeted social media.

The Good and Bad News About Marketing

The Good and Bad News About Marketing

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Spoiler alert: There seems to be more bad than good. See 10 of the biggest obstacles multichannel marketers face today.

Gazelle's Patience Leads to a Big Marketing Payoff

Gazelle's Patience Leads to a Big Marketing Payoff

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The online cash-for-used-gadgets company values technology, testing, and timing.

TheLadders Proves That Email Marketing Gets the Job Done

TheLadders Proves That Email Marketing Gets the Job Done

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The job matching site's new email strategy has all of the right credentials.

Triggered Emails Rise 25%; Make up Less Than 5% of Volume

Triggered Emails Rise 25%; Make up Less Than 5% of Volume

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Their open rates were 65% greater than business-as-usual emails and their click-throughs 148% higher, says a study.

Don't Forget About "H2H" in Email Marketing

Don't Forget About "H2H" in Email Marketing

It's time to think less like a marketer and more like a human.

Harvard Business Review's Summer Gift: Free Subscriptions

Harvard Business Review's Summer Gift: Free Subscriptions

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All you have to do, marketers, is take some of your own medicine and give the venerable journal your email addresses.

Why Marketers Should Keep Sending Emails

Why Marketers Should Keep Sending Emails

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Social and mobile are all the rage, but email remains a marketing mainstay. These stats show why the inbox remains a powerful tool for marketers.

Send More Emails, Make More Money

Send More Emails, Make More Money

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Return Path studied 600,000 inboxes and found that marketers may be a little too shy about filling them up.

Email Fireworks on the Fourth!

Email Fireworks on the Fourth!

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Hilton and Rowdy Gentlemen lead the email opens parade heading into the big summer weekend.

 Personalized Email Is Ideal for Commerce-Centric Conversation

Personalized Email Is Ideal for Commerce-Centric Conversation

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Multi-brand apparel licensing company La Jolla Group is dressing up its omnichannel marketing strategy by adding personalization to its email campaigns.

A Slam Dunk for Email Marketing? Perfect Timing.

A Slam Dunk for Email Marketing? Perfect Timing.

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The Sacramento Kings score with a new approach to their email strategy that's more than doubled the NBA team's season-ticket base.

A Slam Dunk for Email Marketing? Perfect Timing.

A Slam Dunk for Email Marketing? Perfect Timing.

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The Sacramento Kings score with a new approach to their email strategy that's more than doubled the NBA team's season-ticket base.

Google Sparks a Viral Email Conversation With Undo Send

Google Sparks a Viral Email Conversation With Undo Send

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If Gmail wasn't leading the pack in email service, it probably will now.

How to Make Your Emails Go Viral

How to Make Your Emails Go Viral

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Eight tips for getting subscribers to forward your emails. (Tip No. 1: Contain your dreams of virality to your subscriber base.)

Early Email Leaders for Father's Day

Early Email Leaders for Father's Day

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Booze, golf, and custom T-shirt emails lead inbox appeals for Dad gifts, drawing 50%-plus opens

Expect Opens to Drop With Rollout of Microsoft Clutter

Expect Opens to Drop With Rollout of Microsoft Clutter

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Primarily B2B marketing messages will feel the effect of Office 365's new clutter folder feature.

Mobile Email: The "New Normal" for Marketers and Consumers

Mobile Email: The "New Normal" for Marketers and Consumers

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Five things email marketers should consider to keep up with consumers' mobile behaviors.

The Biggest Marketing Opportunities in 2015

The Biggest Marketing Opportunities in 2015

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More data, more tools, and more opportunity for marketers in retail. Here's a quick breakdown of eTail's latest report on digital marketing trends.

NetSuite Finalizes Bronto Acquisition

NetSuite Finalizes Bronto Acquisition

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The business software company bolsters its retail credentials with one of the e-com world's favored email providers.

Humana Prescribes Its Customers Healthy Email Content

Humana Prescribes Its Customers Healthy Email Content

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The insurance giant realized that email and mobile are the cures for disengaged customers.

A Home-Grown Approach to Creating an Abandonment-Free Website

A Home-Grown Approach to Creating an Abandonment-Free Website

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Real Food retailer Cultures for Health uses targeted email to reclaim revenue from abandoned online shopping carts and site visits.

Marketers Shouldn't Abandon Product Page Abandonment

Marketers Shouldn't Abandon Product Page Abandonment

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Only 15% of marketers send product page reminders.

The CASL Checkup: How Canadian Consumers and SMBs View Email

The CASL Checkup: How Canadian Consumers and SMBs View Email

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One year later and not much has changed. However, many SMBs fail to take advantage of the channel, even though Canadian consumers list it as their preferred method of communication.

Overstock Overstuffs Inboxes on Memorial Day Weekend

Overstock Overstuffs Inboxes on Memorial Day Weekend

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The deep-discount dot.com emails twice as many campaigns as any other brand and achieves a 41% open rate.

An SMB Beginner's Guide to Email Marketing

An SMB Beginner's Guide to Email Marketing

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7 steps to help small business owners get their email newsletter off of the ground.

Email Marketing: A True Diamond in the Rough [Infographic]

Email Marketing: A True Diamond in the Rough [Infographic]

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Although click-through rates remain dull, the channel still dazzles in terms of engagement.

8 Essentials for Effective Emails

8 Essentials for Effective Emails

Attend this webinar and get the checklist every email marketer needs before planning another campaign. Join Jessica Best, Digital Marketing Evangelist at emfluence, and get the tools you need to start sending successful emails.

6 Tips for Curing Email "Back Pain"

6 Tips for Curing Email "Back Pain"

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Data hygiene is an ailment for many B2B marketers—but it doesn't have to be.

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