Not quite, for a number of important reasons
Purina implemented Salesforce to deliver relevant messages to their animal feed customers
But how personalized do you need to get? How relevant is relevant enough?
How the first legal distillery in Texas branched out with email marketing
Email is a tested, reliable marketing channel. And it can be made to work with the Internet of Things
The family restaurant chain uses demographic, behavioral, and purchase data to send targeted offers to its rewards members and grow visit frequency and spend among younger customers.
How Donald Trump bucked campaign email tradition and won
The long national nightmare is close to being over (or is it?). DMN staffers reflect on the past year and a half of campaign madness.
Key concepts to reconnecting with inactive consumers
Return Path finds email best practices aiding one of the rival campaigns
Special Guest: Will Bunnett, Clarify Agency principal and former senior email writer and producer in 2008 at Obama for America
LiveRamp's approach to identity resolution can be leveraged for more than one type of campaign
Where do presidential campaign email lists go after the election?
How the US presidential candidates campaign through email
Simon Grabowski and Daniel Brzezinski of GetResponse talk about the path to an uncluttered MA interface
How The Muse found success in personalized emails
The cofounder and managing partner of the luxury nail lacquer brand shares his best practices for sending successful emails this holiday season and beyond.
An insight into the New York Times' report on MailChimp
The online wedding marketplace breaks down its five secrets to subject line success based on its VALUE framework.
A third party shouldn't market your products better than you.
A breakdown of the adult toy and entertainment company's triggered messages.
Ryan Schulke cofounded Fluent with longtime friend Matt Conlin. Schulke is responsible for Fluent's corporate vision and strategy and expanding its leadership in the ad technology space.
Clinton still outpacing Trump while polls tighten
Politico: Endorsement comes long after email arrangements
Most marketing technology only solves for the last 10 percent of digital marketing challenges
How Donald Trump and Hillary Clinton's websites are attempting to solicit the American public
How a website leveraged targeted email newsletters to win 400 million monthly visitors.
How and why these brands have such success email marketing campaigns
Hotel chain says email operations are "beyond clicking"
From someone who collects and shares great emails as a hobby.
Company of the Week
Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
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