The Daily Tube drives traffic with e-mail

Share this content:

For The Daily Tube, an online video aggregation site, e-mail subscribers are the most loyal audience and have helped drive traffic on the site.

In fact, since the video site partnered with e-mail marketing service provider StreamSend in 2008, the number of unique visitors to the site has grown more than 400%.

“The strategy of our business was to create a video aggregation Web site that had a push component,” said John Sheehan, CFO of The Daily Tube. “The idea is to sort through the chaos of online video and have human editing behind it and allow readers to sign up and receive the picks of the day directly to their e-mail inbox.”

The Daily Tube has two e-mail options. Subscribers can sign up to receive e-mails three times a week (Monday, Wednesday, Friday) or once a week (Fridays only). The e-mails include the top videos of the day and include links back to the site.

The e-mail list is now about 9,000 subscribers. The demographic is primarily males ages 21-35.

“The e-mail program has the highest loyalty readership that we have,” added Sheehan. “They stay on the site the longest and they click the most pages. Reaching out to people in that way really improves our traffic.”

Loading links....
close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here