The 3 Emails I Fell for This Fall

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Here are the messages that I enjoy receiving in my inbox—and why.

As the associate editor of Direct Marketing News, I tend to write a lot about email. I usually cover industry reports or interview experts on what they say comprises a perfect send, but I rarely take a consumer stance and share my own two cents about what I think drives opens and clicks (OK, there was that one time).

So, I decided to look at my own inbox for inspiration and share the three emails that caught my eye this fall and why.   

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DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

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