The 3 Emails I Fell for This Fall
Here are the messages that I enjoy receiving in my inbox—and why.
As the associate editor of Direct Marketing News, I tend to write a lot about email. I usually cover industry reports or interview experts on what they say comprises a perfect send, but I rarely take a consumer stance and share my own two cents about what I think drives opens and clicks (OK, there was that one time).
So, I decided to look at my own inbox for inspiration and share the three emails that caught my eye this fall and why.