Success in e-mail

Share this content:
At yesterday’s Media Post Email Insider Summit, Bob Frady, VP of Direct Marketing at Live Nation spoke about how a small online brand has grown to one of the largest in the nation through e-mail. Be it promoting Madonna shows or pitching Van Halen, the brand has grown to one of the largest concert ticket sellers in the country sending more than a billion e-mails a year --and still growing despite a divorce from Ticket Master. This kind of success story carried out into the afternoon activities, as e-mail marketers took in a few ski runs. The main open slope named, “Success.” A coincidence? No way.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....
close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here