StrongMail will power Equifax e-mail

Share this content:

Business-to-business technology marketing services firm Equifax has selected e-mail service provider StrongMail to power its e-mail marketing product.

 

Under the terms of the agreement, Equifax clients that want to add e-mail to the marketing efforts that they are doing with the firm will now be powered by StrongMail's e-mail system on the back end.


This comes as Equifax had outgrown its own in-house e-mail product, said Tracy Andersson, senior director of project management for the company.

 

“We needed to update of e-mail system with the new authentication standards that have gone into play in the last few years, so we went out and looked at several different solutions and for our business model decided to go with an MTA [message transfer agent],” said Andersson. “StrongMail's offer fit what we were looking for.”

 

Equifax offers e-mail as a product line for both retention e-mail and acquisition e-mail. Through its clients, the firm sends multiple millions of messages a month. By centralizing its marketing e-mail services on StrongMail, they can more precisely measure data and automate e-mail messaging.

 

“For us, it is vital that we have a functional system in place to serve our clients' needs,” added Andersson.

 

Equifax plans to do some marketing around this new e-mail offer during the upcoming quarters.

 

“We're seeing a lot of questions about e-mail from many different verticals that we work with, there is a lot of curiosity out there about testing e-mail and seeing how it can work,” said Andersson.

close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above