StrongMail introduces hosted e-mail ownership model

Share this content:

E-mail marketing services firm StrongMail has introduced a new e-mail marketing ownership platform, and clients Gaia Online and Venture Commerce are already using it.

The Message Studio 5.0 platform lets e-mail marketers purchase and own the StrongMail e-mail platform, rather than just using it on a hosted pay-as-you-go model and CPM basis, as most e-mail marketers typically do. The offering is targeted toward mid-level businesses, who have not always been able to afford the full StrongMail program.

“Middle market companies rely heavily on using the e-mail channel to reach their audience,” said Ryan Deutsch, VP, strategic services &market development at StrongMail. “But sometimes they face roadblocks with the costs or they can't buy the scale. So this new launch enables StrongMail clients to buy a perpetual license model available on demand.”

The benefit for smaller businesses, according to Deutsch, is a lower cost, as well as data security, because the data is managed in-house. While the model has changed, the marketer using the new platform does not have to host the e-mail program themselves, it can be hosted “in the cloud,” or offsite on another server. While the client will own the software, regular updates will be available.

close

Next Article in Email Marketing

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above