Spammers targeted consumers' holiday spirit in December: Symantec report

Share this content:
Spammers targeted consumers' holiday spirit in December: Symantec report
Spammers targeted consumers' holiday spirit in December: Symantec report

Capitalizing on holiday spirit, spammers changed their techniques for the holidays by inserting seasonal oriented keywords into URLs, subject lines, and embedded images within their messages, according to Symantec's January State of Spam report.

According to the report, which measured spam levels for December 2007, spam accounted for 75% of all e-mail, increasing to 83% in the last few days leading up to the holiday season. The report estimated that 93 million spam messages focused on the holiday season during December.

Spam during the holiday season can hurt legitimate marketers who are also vying for consumer attention, because it harms consumer trust in the medium.

According to the report, gift cards, electronics, replica products, and pharmaceuticals were hot items being promoted in these spam messages. Gift cards and electronics were some of the top selling items offered by legitimate marketers, again showing the threat that spammers have on legitimate businesses by risking the quality of the channel.

The report also found that gift cards promised in exchange for presidential poll responses, were popular among spammers. In addition, the use of blogs within spam has also grown, particularly in China, where simplified character sets are common.

close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above