Small restaurants turn to e-mail to promote Valentine's Day specials

Share this content:

Clients of MustHaveMenus, an online marketing service for small restaurants, are using e-mail through this month and February to promote specials and dinners for Valentine's Day to local customers.

MustHaveMenus partnered with e-mail marketing firm Constant Contact last December and integrated its e-mail platform at the beginning of this month. Since then, 33 of its clients have added the platform for e-mail distribution. MustHaveMenus has tailored special e-mail assets, such as background art and borders, for companies in the food service industry.

“It is harder for smaller restaurants in the bad economy,” said Erin Martin, online editor and site manager of “After surveying our clients, we found that many were still spending money on phone book and newspaper ads, which are very expensive. We are giving our clients another tool to help get the word out that is more cost effective.”

Martin added that MustHaveMenus clients are using e-mail for both customer retention and acquisition.

“They are using it right off the bat to appeal to their most loyal customers to tell them about new menus and remind them to visit again,” added Martin.

To build their lists, the restaurants are capturing e-mail addresses on their Web sites as well as asking customers for them on suggestion cards.


Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above