Sitebrand partners with Silverpop

Share this content:
Online personalization services firm Sitebrand has teamed up with e-mail service provider Silverpop in a move to upgrade their e-mail product offering for online marketers.

Sitebrand works with retailers including the Bank of Montreal, Roots and Legendary Deer Gear for Web personalization. Under the terms of the partnership, Sitebrand will integrate with Silverpop's e-mail marketing platform into its Segment&Serve personalization tool making e-mail a service within its platform.

“Marketers started coming to us saying that they like us, but saying that they wanted to be able to work with one vendor,” said Darryl Praill, VP of sales and marketing at Sitebrand. “It is easier for our clients to offer e-mail directly to them.”

Before choosing Silverpop, Sitebrand shopped around looking for an ESP that had a good reputation with spam filters and knew about delivery, but also had the ability to personalize and use Web analytics in their systems.

“We refer a lot of our clients back to Silverpop for information about best practices in e-mail,” added Praill.

Loading links....

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here