Simon & Schuster debuts new e-mail program

Share this content:
Book publisher Simon & Schuster, a division of CBS Corporation, has selected e-mail service provider Responsys to power its e-mail marketing efforts.

The partnership is aimed at supporting the relaunch of Simon & Schuster's Web site, The new site will feature newsletters and e-mail marketing promotions run on the Responsys Interact platform.  

The new e-mail program gives consumers the opportunity to opt in for personalized e-mails with publisher news, book releases, author updates and videos based on their preferences. The e-mails will automatically be formatted for the mobile phone as well.

Simon & Schuster also is using Responsys to send automated e-mails to update subscribers on author news including local and national appearances, awards, new books or video and for those authors that use social media, their Facebook and Twitter posts.

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above