Silverpop names Holmen SVP of marketing

Share this content:
Meet the new SVP of marketing at Silverpop: Eric Holmen. The marketing technology company hired the former SVP of The Marketing Arm's wireless division in mid-January with Holmen taking office last Monday, February 21. The move marks the latest in the 39-year-old's twenty-year career in marketing (Yes, he's worked in marketing since he was 19 years old. Seriously.).

Holmen oversees the department's media, operations, field events, customer marketing and product marketing divisions as well as Silverpop's London-based marketing group.  A team of nine managers directly reports to Holmen. Holmen reports directly to Silverpop CEO Bill Nussey.

Holmen replaces Scott Voigt who will be leaving the company start his own business, said Holmen. Voigt will remain with Silverpop through the transition.

Holmen said he is taking a “a leadership role in the overall strategy of the company” and will handle strategies and operations of Silverpop's marketing department and strategies and operations of product marketing.

One of Holmen's goals for Silverpop's marketing efforts, he said,  is to raise awareness of the company's achievements and capabilities for business-to-business and business-to-consumer e-mail marketers “who are looking to upgrade to more automated marketing and strategic marketing operations within their digital plan.”

Prior to working at The Marketing Arm, Holmen had previously worked at SmartReply, Catalina Marketing and Sears. He said his time at SmartReply and Catalina Marketing taught him how to navigate new marketing technologies through the adoption curve, which will help him in marketing Silverpop's automation capabilities.

There were no internal candidates for the position, said Holmen who also said that he learned about the position through his networking channels.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above