Email News

Hubspot adds ESP functionality, targets larger enterprises

Nicole Spector

Marketing software provider Hubspot has added functionality that effectively turns the company into an email service provider.

Fila selects 89 Degrees to develop email marketing plan

JoAnn DeLuna

Athletic apparel and footwear company Fila has appointed marketing solutions firm 89 Degrees to develop an email marketing strategy, said Lauren Mallon, global marketing manager for Fila. 89 Degrees will work with Demandware, the e-commerce solutions provider Fila hired in July 2010, and SEO/SEM provider Adept Marketing

Experian CheetahMail announces agreement with Movable Ink

Erin Dostal

Experian CheetahMail announced May 3 that it has entered into a preferred agreement with Movable Ink, an email application designed to allow marketers to stream email content in real time, said Daniel Schotland, VP of client services at Experian CheetahMail.

Responsys emphasizes design and mobility to optimize email

Dianna Dilworth

To drive email response rates, marketers should be mindful of the little things such as colors, hierarchy, balancing text and images and mobile optimization said executives at the Responsys Interact conference in San Francisco, Calif.

Report: Mobile email will overtake webmail and desktop email by June

Ryan Joe

More people will be reading email off mobile devices than off webmail or desktop clients by June, said Tom Sather, director of professional services at email deliverability firm Return Path.

Plug-ins: email marketing

Email marketing is no longer a one-to-many communications strategy. Our experts offer up their best advice to help marketers take advantage of consumer expectations.

A call for email dtente efficient marketing

A call for email détente: efficient marketing

Rob Price, Eleven

Almost every time I wind up on some company's email database, I get punished for it.

On the Beat

ESET deploys forward-to-a-friend emails to boost sales and customer acquisition

Dianna Dilworth

Looking to spread the word about its services, ESET decided to create a program that would turn its loyal customers into product evangelists.

Active Ride Shop bolsters email acquisition database

Dianna Dilworth

Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out for skating competitions, fashion shows and other brand events.

Q&A: Daniel Schotland, VP of client services, Experian CheetahMail

Dianna Dilworth

Daniel Schotland, VP of client services at Experian CheetahMail, discusses best practices for holiday email marketing.

Marketers combat declining engagement

In the face of growing choices in digital channels, marketers are doubling down on email, increasing investments as they work to more precisely tailor messages.

Delivered: Targeted consumer emails

What's in our mailbox this month: Targeted consumer emails from Panera's, Rewards "R" Us, Shari's Berries and Go Daddy. Who had a bright idea and what belongs in the trashbin?