Email Scoop

One on One: Vivek Sharma on Experience Generation

One on One: Vivek Sharma on Experience Generation

Movable Ink CEO Vivek Sharma on creating immersive, personalized experiences through emails

Lesson Planet's Email Marketing Program Makes the Grade

Lesson Planet's Email Marketing Program Makes the Grade

The online curriculum resource relies on email to educate people on its site's functionality and drive conversion

Building Your Best Subject Line

Building Your Best Subject Line

Personalization, character count, and message type are all variables marketers need to keep in mind

Norton by Symantec Tries New Tech to Personalize Email Content

Norton by Symantec Tries New Tech to Personalize Email Content

How the software security company is using OneSpot's content personalization platform with the intent of driving engagement and retention

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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Relive the 2017 Marketing Hall of Femme

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