Email Scoop

Five Minutes With: EJ McGowan, General Manager at Campaigner

Five Minutes With: EJ McGowan, General Manager at Campaigner

McGowan breaks down the perfect email and shares the lesson that he learned from a recent Royal Caribbean message.

Dormify Decks Out Its Email Marketing With Automation and Segmentation

Dormify Decks Out Its Email Marketing With Automation and Segmentation

The home décor brand for young adults experienced a 92% increase in email revenue by introducing segmentation and enhancing its welcome series and shopping-cart-abandonment messages.

Will Slack and Chat Kill Email Marketing?

Will Slack and Chat Kill Email Marketing?

There will likely always be a place for email even with shiny new tools

TestingMom.com Gets a Crash Course in Segmentation

TestingMom.com Gets a Crash Course in Segmentation

The online education platform increases open rates, delivery rates, and conversion by switching ESPs and experimenting with targeted emails.

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