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Is There a Click-Through Rate Sweet Spot?

Is There a Click-Through Rate Sweet Spot?

Not really. A new study suggests that fewer images and concise text drive higher click-through rates; however, fluctuations remain.

Which ESPs Give Email Marketers ESP?

Which ESPs Give Email Marketers ESP?

A study reveals the email services that marketers say help their email marketing deliver—ROI, that is.

How to Activate Your Inactive Email Subscribers

How to Activate Your Inactive Email Subscribers

An email marketer reveals how to galvanize your customers—even the inactive ones.

Northwest Tech Speeds Down the B2B Lead-Gen Slope With Email

Northwest Tech Speeds Down the B2B Lead-Gen Slope With Email

The premium skiing outfitter adds B2B targeting to its formerly B2C-only business model, and relies on lifecycle marketing to convert leads.

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