Email News: Analysis, trends, top email stories
A recent study reinforces that personalization helps marketers' messages stand out in the inbox.
Kerry Reilly, director of product marketing for Adobe Campaign, reveals how marketers can leverage data and email to address customers' needs; plus her top email marketing pet peeve.
The style-centric brand gives its email marketing a major makeover.
Email is one of the luxury lingerie retailer's most valuable marketing tools, generating more than 30% in e-commerce sales.