The email subject line is the window of opportunity for marketers to connect with potential customers.
Because one data point is never enough.
Marketers shouldn't worry too much about the new feature, but that doesn't mean they shouldn't pay attention.
The online charity for public schools could teach marketers a thing or two about email series and basic segmentation.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.