Email News: Analysis, trends, top email stories
The online eyewear provider frames the customer experience around trust and reassurance.
More than 90% will depend on the inbox to deliver the results this December, while only 40% will use mobile.
Salutations and names aren't enough. One pundit shares how marketers can make their email messages more personal and impactful in the New Year.
Startups that use SparkPost, says company's CEO, will have same real-time access to deliverability data as established enterprises.