Email is a mainstay for lead nurturing and customer retention. It can also be a powerfully effective channel for customer acquisition.
The caregiver site looks after customers' mobile needs by optimizing its emails for mobile.
Here's what marketers should and shouldn't do after sending a flawed email and what they can do to avoid future mistakes.
The two companies join forces to bolster their respective cloud-based, data-driven marketing services
Email volume and ROI per email message was way up during the 2013 holiday season. Did someone say email was dead?
What's in our inbox this month: Sporting goods emails. Which ones hit it out of the park?
What's in our inbox this month: Cruise Line Emails. Some you want to keep, others you might want to toss overboard.
What's in our inbox this month: Thanksgiving Day sales emails. Which ones are delicious and which ones are just turkeys?
Long the odds-on favorite, email is now essential to winning marketing's omnichannel superfecta.
What's in our mailbox this month: emails from New York democratic mayoral candidates. Which email gets your vote?
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.