Email Scoop

Consumers Open Separate Email Accounts for Brand Communication

Consumers Open Separate Email Accounts for Brand Communication

More than one in three have opened separate email accounts solely for brand communication

Google Optimize: A Closer Look

Google Optimize: A Closer Look

Understanding Google Optimize, an AI-powered targeting and testing tool which can raise the marketer's game

Monin Stirs Up Sales with Email Segmentation

Monin Stirs Up Sales with Email Segmentation

The premium syrup and concentrate manufacturer uses purchase, engagement, and preference data to deliver the right message to the right customer

Why Email is the Common Denominator for Zillow Brands

Why Email is the Common Denominator for Zillow Brands

Upon acquisition, Zillow found many of its sub-brands were using the same email provider.

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