Email News: Analysis, trends, top email stories
Nearly three quarters of consumers use their mobile phone to access their email. Is your mobile email experience up to par or cause for an opt-out?
Hashtags and predictive analytics are hot; static emails and staid subject lines are not.
Expanding technology only serves to increase marketers' investments in triggered emails and lifecycle analysis, a study says.
More than 60% of surveyed executives cite email marketing as their leading producer of ROI.