More than 90% will depend on the inbox to deliver the results this December, while only 40% will use mobile.
Salutations and names aren't enough. One pundit shares how marketers can make their email messages more personal and impactful in the New Year.
Startups that use SparkPost, says company's CEO, will have same real-time access to deliverability data as established enterprises.
The outdoor clothing company emails when customers are most likely to click.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.