Email Scoop

Yesmail Launches a Cross-Channel Campaign Platform

Yesmail Launches a Cross-Channel Campaign Platform

Yesmail360i attempts to simplify the cross-channel journey with across-the-board data and testing capabilities.

You've Come a Long Way, Email!

You've Come a Long Way, Email!

Top emailers are phasing out messages that customers would consider spam, says Return Path, though there's still room for improvement. Disagree? Check your complaint rates.

The Three P's of Email Marketing

The Three P's of Email Marketing

A recent report sheds light on the people, processes, and products marketers should incorporate today.

Dems Rule the Email Channel in Election 2016

Dems Rule the Email Channel in Election 2016

Bernie Sanders is the champion of contribution conversion. Hillary Clinton emails more than the rest of the candidates combined—almost a billion emails in the past two months.

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