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Email Marketing Isn't as Personal as It Could Be

Email Marketing Isn't as Personal as It Could Be

Although 58% of marketers polled use personalization in their email marketing, just 18% use advanced segmentation, according to a new report.

Email List Quality Trumps Subscriber Quantity

Email List Quality Trumps Subscriber Quantity

A recent study analyzes marketers' most effective tactics for a successful email list strategy, as well as their biggest challenges.

AOL Is the Campaign Contribution Champion

AOL Is the Campaign Contribution Champion

And it's not even a close race. Accounting for just 4% of the addresses on presidential candidates' lists, AOL produces 22% of donation dollars.

Stop Thinking Opens; Start Thinking Relationships and Purchases

Stop Thinking Opens; Start Thinking Relationships and Purchases

As marketers look to evolve the role of email marketing, they must also reconsider how they use it to drive sales.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...