Email Marketing: Latest Headlines

Relevancy Becomes More Relevant to Emailers

Relevancy Becomes More Relevant to Emailers

Email marketers appear on the cusp of embracing new technology, according to a new survey.

Soccer Retailer Scores with Email Campaigns

Soccer Retailer Scores with Email Campaigns

For soccerloco, email automation is a game-winning strategy.

With Email, One Size Does Not Fit All

With Email, One Size Does Not Fit All

Specialty retailer Destination XL Group says data and personalization are essential to finding the perfect fit.

Are Your Nonprofit Emails Profitable?

Are Your Nonprofit Emails Profitable?

Support the email, social coalition

Give Your Email Data a Good Spring Cleaning

Give Your Email Data a Good Spring Cleaning

Six tips for keeping email lists squeaky clean

Features

Marketers Lag Customers' Mobile Email Adoption

Marketers Lag Customers' Mobile Email Adoption

Finding the resources and executing a sound mobile email strategy has become a marketing priority.

Delivered: Post-Hurricane Sandy emails

Delivered: Post-Hurricane Sandy emails

What's in our mailbox this month: Did these brands hit the mark after the storm of the century...or did they just blow?

5 meaningful numbers that don't lie

5 meaningful numbers that don't lie

In a sea of numbers, there are some that matter when it comes to email marketing and some that only look important.

Art gallery puts a personal, musical spin on email invites

Art gallery puts a personal, musical spin on email invites

Swedish contemporary art gallery Bonniers Konsthall crafted a series of exclusive—and hyper-personalized—email invitations to the VIP opening of its "More Than Sound" exhibition.

2012 Essential Guide to Email Marketing

2012 Essential Guide to Email Marketing

The Essential Guide to Email Marketing is packed with actionable information, as in everything you need to know to keep your email programs running smoothly.

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Featured Articles

FTC approves final Facebook settlement

FTC approves final Facebook settlement

The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.

AMA research shows how to cut noise, sharpen trend insights

AMA research shows how to cut noise, sharpen ...

Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...

More pencils, more books—and more teacher's dirty looks

More pencils, more books—and more teacher's dirty looks

Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.