Sally Beauty partners with e-Dialog for e-mail campaigns

Share this content:

Specialty retailer Sally Beauty Supply has selected e-Dialog as its e-mail and database marketing service provider.

The beauty retailer, which operates more than 2,200 stores across North America as well as distribution internationally, with revenues of more than $2.5 billion annually, will be working with e-Dialog to build its e-mail campaigns.

E-Dialog will help with the backend technology, as well as in planning e-mail marketing strategies and looking at analytics. The retailer will be using behavioral and lifecycle information to target its e-mail.

E-Dialog will integrate, host and manage the retailer's data, including customer, product and transactional records, while Sally Beauty will use e-Dialog's self-service tools to create and deploy triggered and non-triggered messages based on that data.

Sally Beauty Supply stores sell more than 5,000 products for hair, skin, and nails through professional lines such as Clairol, L'Oreal, Wella and Conair, as well as proprietary merchandise.

close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here