Return Path to acquire Habeas

Share this content:
E-mail deliverability firm Return Path Inc. will acquire its competitor Habeas Inc. for an undisclosed sum.

Under the terms of the agreement, Habeas will be absorbed into the Return Path brand and integrate its e-mail reputation management and deliverability services under the Return Path name. The companies began discussing the transaction in May.

“It's a good opportunity to consolidate the market,” said Matt Blumberg, chairman and CEO of Return Path. “One of the things that was interesting for us is that the Habeas team had been going after a different segment of the market than the we had and we were surprised to see how large they were since we never really ran into them on sales calls.”

Blumberg elaborated that Habeas has often targeted the mid-market segment, while Return Path has gone after Fortune 1,000 companies.

While specific integration plans are still being worked out, Return Path does plan to maintain the Sender Score Certified whitelist and the Habeas SafeList as separate and distinct programs, because the complementary services have different relationships with different ISPs and filters.

Habeas will keep its headquarters and most of its employees in Mountain View, CA, bringing Return Path to Silicon Valley.  Return Path is headquartered in New York and has offices in Superior, CO; Paris; London; and Berlin.

The deal was signed on August 6 and is expected to close on August 18.
close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above