Responsys and e-Dialog are top ESPs: Forrester

Share this content:

Responsys and e-Dialog lead the e-mail market, according to the Forrester Wave Email Marketing Service Providers Report for Q4 2007.

Segmentation, data integration capabilities and open architecture helped these two independent firms lead the pack, according to the survey.

Epsilon and YesMail were next on the list after Responsys and e-Dialog. Epsilon owes its success to the scalability of its platform, according to the report. The e-mail provider scored high despite its intergration of e-mail into other channels, a tactic that Forrester does not reward in its study.

YesMail has come a long way from its legal troubles in 2006, with a new CTO who has helped launch the ESP from contender to leader in the Forrester report.

Experian, Acxiom and Harte-Hanks have remained on the list as strong performers, but no longer lead the list.  Harte-Hanks does have strong campaign automation and customer survey capabilities, but the firm fails on scalability, data storage and reporting flexibility, according to the report.

The report says that Acxiom and Experian lack strategic services and dynamic content abilities. However, Acxiom is similar to Harte-Hanks with strong automation and survey functionalities and Experian brings able integration and a focus on retail, it goes on to say.

Datran Media also made the survey. While the survey notes that the e-mail service provider does not have advanced functionality, its offering of an e-mail ad network and its secure in-house data management make it a contender to be evaluated by the study.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above