Razorfish unveils healthcare practice

Share this content:

Interactive agency Razorfish introduced a dedicated healthcare division on March 1. Known as Razorfish Health, the practice is based in Philadelphia and led by GM Katy Thorbahn.

It is the second interactive health practice owned by Publicis Groupe, joining Digitas Health. Publicis bought Razorfish last year.

The agency's initial clients include Aetna, Genentech, the Children's Hospital of Philadelphia and the Alzheimer's Association.

The holding company's goal in opening Razorfish Health is not to duplicate what Digitas already does, but to find new areas within the healthcare vertical to add clients, Thorbahn said.

“We want to play a bit more broadly in healthcare,” she said. “While we want to play a lot in pharma and we have a lot of experience there, we also think there's a lot of opportunity in things like the over-the-counter, payer [insurance], medical device and wellness categories.”

Thorbahn reports to David Kramer, CEO of both Razorfish Health and Digitas Health. He was previously CEO of Digitas Health.

“The only other change from a headcount perspective is that we're expecting that we'll be able to grow faster and build outside Philadelphia,” Thorbahn added.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here