Playboy TV UK looks to Email Reaction for marketing

Share this content:

Adult entertainment site Playboy TV UK has turned to e-mail marketing firm Email Reaction to promote its TV, online and mobile entertainment products.

Playboy TV UK sends e-mails with links to video clips taken from the most popular Playboy TV and Playboy UK Cyber Girl model videos.

"By using Email Reaction we can tailor our e-mail communications to our readers' interests and refine them over time," Richard Gale, director of marketing and sales, Playboy TV UK, said in a statement. "These e-mail promotions are vital in acquiring new customers and driving existing users to view our latest content. Email Reaction makes it easy for us to manage our communications, including embedding links to video content."

Playboy TV UK operates Playboy TV and five other TV channels, which are available on Sky Digital, Virgin Media and Tiscali TV platforms. The channels are available as encrypted premium services on a monthly subscription and pay-per-night basis. Playboy TV UK also operates Playboy One, a free-to-air channel on Sky and, which features exclusive photo galleries, video clips, and behind-the-scenes footage.

Email Reaction's e-mail platform will let Playboy TV UK personalize messages be used to send readers content that matches their interests. Click-through rates from e-mails are tracked and used to tailor future campaigns.

"Playboy TV UK's use of integrated video links in its e-mail communications is a pioneering use of the Web," Bryan Black, managing director of Email Reaction, said in a statement.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above