Playboy TV UK looks to Email Reaction for marketing

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Adult entertainment site Playboy TV UK has turned to e-mail marketing firm Email Reaction to promote its TV, online and mobile entertainment products.

Playboy TV UK sends e-mails with links to video clips taken from the most popular Playboy TV and Playboy UK Cyber Girl model videos.

"By using Email Reaction we can tailor our e-mail communications to our readers' interests and refine them over time," Richard Gale, director of marketing and sales, Playboy TV UK, said in a statement. "These e-mail promotions are vital in acquiring new customers and driving existing users to view our latest content. Email Reaction makes it easy for us to manage our communications, including embedding links to video content."

Playboy TV UK operates Playboy TV and five other TV channels, which are available on Sky Digital, Virgin Media and Tiscali TV platforms. The channels are available as encrypted premium services on a monthly subscription and pay-per-night basis. Playboy TV UK also operates Playboy One, a free-to-air channel on Sky and playboy.co.uk, which features exclusive photo galleries, video clips, and behind-the-scenes footage.

Email Reaction's e-mail platform will let Playboy TV UK personalize messages be used to send readers content that matches their interests. Click-through rates from e-mails are tracked and used to tailor future campaigns.

"Playboy TV UK's use of integrated video links in its e-mail communications is a pioneering use of the Web," Bryan Black, managing director of Email Reaction, said in a statement.

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