P&G launches sweepstakes for Mother's day

Share this content:

Procter & Gamble launched the “Thank You, Mom” contest on May 6. The consumer packaged goods company worked with DL Blair, a promotional marketing firm, on the initiative, which will help family members reunite.

On the campaign website, ThankYouMom.com, consumers can enter to win a gift card to defray the costs of a reunion with family members. Registrants must submit a 100-word essay on why they would like to be reunited with their mother to qualify.

To enter, consumers must disclose their names and home and e-mail addresses. Visitors to the site can also opt in to receive P&G's “Everyday Solutions” e-mail newsletter.

However, Marc Pritchard, global marketing and brand building officer at P&G, said via e-mail that the company will not collect consumer data from the entry forms or use it to retarget consumers.

The contest is part of P&G's “Proud Sponsor of Moms” campaign, which was launched during February's 2010 Olympic Winter Games.

close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above