Overstock.com launches sweepstakes to catch baseball fans

Share this content:

Overstock.com launched a sweepstakes August 16 with the Boston Red Sox baseball club to reach avid baseball fans in the New England market who may not be Overstock customers.  

The “Ultimate Red Sox Experience” sweepstakes, created internally, will give three winners all-expense-paid trips for two to see the Red Sox battle the rival New York Yankees at Boston's Fenway Park October 2. A grand prize winner will have the opportunity to post balls, strikes and runs on the stadium's iconic “Green Monster” scoreboard for an inning.

The sweepstakes will run through September 10.

Stormy Simon, SVP of marketing and customer care at Overstock.com, said the e-commerce company and the Red Sox have had a five-year relationship as co-presenting sponsors of the Pan-Massachusetts Challenge. The cycling event supports cancer research and treatment at the Dana Farber Cancer Institute in Boston.

The company will also ask consumers if they want to opt in to future Red Sox and Overstock.com promotional e-mails and alerts, said Simon.

“Our main goal is always to translate [these efforts] into sales, but we want to acquire new customers, retain and reward our existing base, and make an imprint in the New England area,” said Simon.

Overstock.com is also producing a series of webisodes chronicling a “job swap” between Simon and Rob Crawford, known to baseball fans as the “vice president of Red Sox Nation.” A new webisode will debut every Monday until the end of the sweepstakes on Overstock.com and RedSox.com.

Simon added that the company will measure the number of sweepstakes registrants and the number of consumers who opt in for e-mail alerts. The company will also gauge the viral progress of the webisodes.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above