Ogilvy launches recession practice

Share this content:

In response to slashed marketing budgets and marketers who are looking to do more with less, Ogilvy North America is launching a dedicated Recession Marketing Practice intended to provide clients with solutions to the challenges they are facing in this recession.

The new practice follows the November launch of a Web site, www.ogilvyonrecession.com, which provides a series of downloadable articles on marketing in the recession.

“The impact of today's severe recession is far greater than those of the past,” said Marc Fleishhacker, managing director of Ogilvy's North American consulting business, in a statement. “However, if there is a silver lining, it is that we now have far more powerful measurement, analytics and digital solutions that enable us to deliver quick results with greater efficiency than the approaches that were available in past downturns.”

The new practice brings together more than 100 top Ogilvy experts in marketing strategy, analytics, measurement, e-mail, technology and media. They will be working with a set of “21 Ogilvy Solutions” intended to help clients maximize the value and performance of their marketing budgets.

The solutions are all customizable based on specific client needs and offer strategies that focus on extracting more value from customer databases, further leveraging social media and free media, e-mail and mobile optimization, reengineering loyalty programs and stringent channel planning.

Ogilvy North America is part of media conglomerate WPP Group.

close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above