Naturally Fresh selects BrightWave for e-mail AOR

Share this content:
Naturally Fresh, a manufacturer of salad dressings and sauces, has selected BrightWave Marketing as its first e-mail marketing agency of record.

Under the terms of the partnership, BrightWave Marketing will develop and manage Naturally Fresh's e-mail marketing efforts.

“Our goal behind the entire program is to have more open communication with our end consumers,” said David Federico, marketing manager at Naturally Fresh. “We are marketing to stores to get products picked up, and to the end consumer to make sure that they are going into the stores and buying our products.”

BrightWave will begin by building a customer newsletter preference center. In addition, the two firms will collaborate to develop e-mail communications. The idea is to increase brand awareness.

Naturally Fresh will target consumers, who can purchase the products in grocery stores, as well as food service distributors and grocery wholesalers.

To promote the new e-mail program, Naturally Fresh is doing a search marketing campaign to drive traffic back to the Web site, where consumers can opt-in to the e-mail list. Consumers often end up on the site after searching for recipes, and the site includes multiple uses for the Naturally Fresh dressing beyond just salad dressing. Naturally Fresh is also letting consumers opt-in to the e-mail list via their Facebook fan page.

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above