Namaste migrates YogaWorks for more user-friendly e-mail

Share this content:

YogaWorks, a yoga school with locations in New York, Los Angeles and Orange County, has been working with its agency, Namaste Interactive, to overhaul its e-mail program.

Namaste recently partnered with CakeMail to run its back-end e-mail platform for clients as a way to make the experience more user-friendly. Being user-friendly is important for YogaWorks. The company has more than 20 studio managers in six regions looking to send segmented e-mails to different populations from its list, which led to usability issues within its e-mail platform. Namaste recently began to migrate YogaWorks into their e-mail platform and have created subaccounts for each manager.

“Since we've moved them onto our platform, each manager has the ability to log in to their own personalized mail-creating interface,” said Chris Roy, president and co-founder of Namaste Interactive. “They can create new segments, categorize segments and make quick changes to templates.”

“It can be very confusing if there is too much information in the platform, and we wanted to ensure that each one of their managers has the tools to deliver more relevant information to their base,” Roy added.

YogaWorks has approximately 100,000 students who receive e-mails several times a month. E-mails include newsletters, workshop updates, internal teacher training, retreat mailers, media based mailings and incentives. The school sends e-mail as a CRM tool but also to acquire new customers, so it is important that the correct message go to the correct subscriber.

close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above