Microsoft targets Latino market for Zune

Share this content:

Microsoft has launched a campaign for its digital media player, Zune, targeting the Latino market. With agency Kinetix Integrated, Microsoft partnered with reggaeton stars, Wisin y Yandel, to launch a customized 30GB device with special packaging, content and device exterior. The group's fan base was notified by e-mail blast.

The limited edition players are only sold at Wal-Mart stores in markets with high Latino population density and on Kinetix CEO Paul Estevez said initial response to has been phenomenal. "Microsoft launching this campaign and a customized device speaks to the importance of the Latino market," he said.

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.

Loading links....

Next Article in Email Marketing

Sign up to our newsletters

Latest Jobs:

Featured Listings