McDonald's Launches New York Mobile Coupon Campaign

Share this content:

McDonald's Corp. will offer mobile couponing intended to drive localized retail traffic during traditional slower late evening hours.

The series of weekly mobile coupons for late-night offers is being introduced in the New York metropolitan area and will be featured on McDonald's Late Night Lounge Web site at www.mcdonaldslatenight.com.

Mobile marketing services provider Enpocket, Boston, is powering the effort for the nation's leading fast food retailer of burgers.

Campaign support includes advertising banners running across several mobile Internet sites, with consumers targeted by age and location.

The mobile channel aligns well with McDonald's core consumer demographic, Enpocket  said.

close

Next Article in Email Marketing

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above