Lyris Releases Deliverability Findings in Q1 '06 Report

Share this content:

E-mail marketing services firm Lyris Technologies said the combined average rate of gross and inbox deliverability of permission-based e-mail marketing messages for U.S. and European Internet and e-mail service providers stayed constant from Q4 '05 to Q1 '06.

Lyris, Emeryville, CA, claimed gross deliverability rates for European providers was 94 percent, while the U.S. providers' rate went down 6 percent from the previous quarter to 86 percent.

In terms of inbox deliverability, U.S. Internet and e-mail service providers went down to 82 percent compared with European inbox delivery rates of 94 percent. False-positive spam filtering is higher in the U.S. with 7.7 percent of valid messages getting blocked compared to 3.5 percent in Europe.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here