Lyris Releases Deliverability Findings in Q1 '06 Report

Share this content:

E-mail marketing services firm Lyris Technologies said the combined average rate of gross and inbox deliverability of permission-based e-mail marketing messages for U.S. and European Internet and e-mail service providers stayed constant from Q4 '05 to Q1 '06.

Lyris, Emeryville, CA, claimed gross deliverability rates for European providers was 94 percent, while the U.S. providers' rate went down 6 percent from the previous quarter to 86 percent.

In terms of inbox deliverability, U.S. Internet and e-mail service providers went down to 82 percent compared with European inbox delivery rates of 94 percent. False-positive spam filtering is higher in the U.S. with 7.7 percent of valid messages getting blocked compared to 3.5 percent in Europe.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above