Low-Cost Email Service Becomes Available on Salesforce

Share this content:

Campaign Monitor for Salesforce answers big need on the Sales Cloud, says ESP's marketing chief Kraig Swensrud.

Salesforce.com commands million-dollar fees for installations at large enterprises, but that wasn't always the case, says Campaign Monitor CMO Kraig Swensrud (above), who served as CMO of the CRM giant after it purchased his digital marketing app Kieden in 2006. “The reality is that Salesforce had hundreds of thousands of SMBs as clients. They started there before they moved on to the Fortune 500,” Swensrud noted.

Salesforce still serves plenty of small to medium sized businesses on the Sales Cloud, where Swensrud claims that the Campaign Monitor app is number one on the AppExchange, a big reason why Campaign Monitor for Salesforce was unveiled today.

The app will be aimed at the lower tier of the Sales Cloud, Group clients that pay $25 per month for up to five users and Professional users that pay $65 for a complete CRM suite for any size team. Campaign Monitor itself fields $9 and $29 monthly plans.

“We give SMBs enterprise-level functions like A/B testing, automation, and campaign reporting. It's an email marketing system that they can scale up as they go,” Swensrud says. “But it's also of value to Salesforce clients like Nike or Ford that use Exact Target in the marketing cloud. A lot of departments at large companies want to do an email campaign but have a hard time getting things done internally. Agencies serving large companies using our service.”

Campaign Monitor for Salesforce is available to Salesforce customers at no additional cost on the Salesforce AppExchange.


close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above