Live From Epsilon...

Share this content:

The company introduces Harmony Live, which can alter email content based on when and where a subscriber opens it.

Inbox presto-change-o
Inbox presto-change-o

Epsilon is attempting to fine-tune the definition of real-time, relevant email delivery with an addition to its Agility Harmony content platform.

Harmony Live, a feature pioneered by Epsilon partner PowerInbox, gives marketers the ability to dynamically change the content of an email after it's been opened. With this capability, relevance can be determined by where or when a person opened it.

“Think about a typical retailer. It knows the state and Zip Code of a customer and the closest store and sends you relevant sale information,” says Art Souza. “Harmony Live adds the next dimension. If I fly to another city and open the email there, it will give information to the store closest to me.”

Harmony Live can let email marketers do things like add countdown clocks for offers that update every time the email is opened, connect real-time posts from Facebook or Instagram, or deploy a video playback component with live animation.

“This is a very interesting way to re-invigorate already successful email programs,” Souza says.


Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above