Las Vegas Sands Corp. selects CheetahMail for e-mail

Share this content:
The Las Vegas Sands Corp. announced it has selected Experian's CheetahMail to power its e-mail marketing communications.

The hotel and casino chain will work with CheetahMail to help build its e-mail strategy and focus on customer loyalty programs. The e-mail program will include segmentation based on whether a customer is more likely to play in the casino or stay in the hotel. Offers are customized based on behavior and demographic data in the customer profile.

“[Sands] looks to provide special offers to different guests based on their previous play or hotel stays, and the e-mails are tailored to these different audiences,” said Daniel Schotland, senior director of client services, at Experian CheetahMail.

In addition, the Las Vegas Sands Corp. tailors messages geographically, which is integral to a brand that has resort locations with different audiences throughout the world. The main regions include Las Vegas, Pennsylvania and Asia Pacific, specifically Macau. The group has hotels in all three of these regions.

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above