KUSC Uses Emma E-Mail to Promote Classical Radio

Share this content:

Classical music radio station KUSC joined the ranks of New York University, M.I.T. and HGTV by tapping e-mail marketing firm Emma to stay in touch with its listener base.

KUSC, Los Angeles, wanted to tailor messages based on the varied tastes of its listeners. These e-mails target listeners based on a user preference profile within the radio station's diverse listener base.

With its new client, Emma, Nashville, has reached it 5,000th customer mark.

The Web-based service currently works with a roster of clients in the United States, Britain, Canada, Australia and New Zealand. Emma currently powers e-mails for KOA Kampgrounds, YoungLife, Car Talk from NPR, other small businesses, nonprofits and agencies.

The e-mail marketing firm recently hired Bo Spessard as the company's director of operations to oversee an expansion to be completed this fall.

close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above