K&L Wine Merchants toasts new e-mail service

Share this content:
K&L Wine Merchants toasts new e-mail service
K&L Wine Merchants toasts new e-mail service

Online wine retailer K&L Wine Merchants has tapped e-mail marketing services firm StrongMail Systems Inc. in a move to increase its white listing and more easily manage its program.

After using an in-house service that was often black listed and another provider that charged a per-message fee, K&L turned to StrongMail to accommodate its growing customer list. 

“E-mail marketing is a big part of the strategy for our site,” said Brian Zucker, co-owner and CTO of K&L Wine Merchants. “It was tough to manage on our own or on a per-message basis, so we decided to go with StrongMail.”

With the StrongMail platform, K&L has access to campaign management functionality and reporting tools. The integration with StrongMail took about a week, and K&L was up and running earlier this month.

The wine retailer sends e-mails to customers based on personal profiles on what kinds of wines they prefer. All recipients have opted in to receive e-mails on the homepage, where personal wine taste profiles can be created. Zucker would not disclose how many customers are on its list but did say that they send e-mails daily depending on the product.

“We always have to determine how many e-mails to send, because our products are not limitless,” Zucker added. “We have a new wine with only 500 cases made and so we have to determine who would probably respond to this wine and not oversend e-mails.”


Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above