JupiterResearch forms E-mail Measurement Accuracy Coalition

Share this content:

JupiterResearch is forming the E-mail Measurement Accuracy Coalition to recommend guidelines for measuring e-mail deliverability and other e-mail marketing performance indicators.

David Daniels, vice president and research director at JupiterResearch, will lead the group.  This announcement comes after a report led by Mr. Daniels titled, "E-mail Marketing Measurement," and the E-mail Experience Council's report, "State of E-mail Metrics and Bounce Management Report,"  found there was no industry standard for e-mail measurement.

"The group will try to build a framework that will accurately measure delivery and to standardize definitions of other metrics," Mr. Daniels said. "It is the next logical thing to happen after our findings."

There will be a steering committee formed with eight or nine representatives from the industry. The group will be comprised of industry leaders and marketing professionals, including principals from e-mail and delivery service providers. The complete list of charter supporters can be found at www.emacoalition.org/members.

Recommendations will be presented at this week's Authentication and Online Trust Alliance in Boston on Wednesday and Thursday.

"We expect it to take a few months before we have recommendations to publish," Mr. Daniels said.

close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above