J.L. Halsey shows off ClickTracks acquisition

Share this content:

SAN FRANCISCO -- Tens of thousands of people are marketing digitally today who weren't three years ago, J.L. Halsey said on the opening day of DMA*06.

The marketing conglomerate has a huge booth in the interactive exhibitor hall to promote its host of brands, including the recently acquired ClickTracks, which J.L. Halsey purchased to further integrate its platform.

"There are a lot of partnerships these days, but without one person leading the two firms, integration can be unsuccessful," said David Burt, CEO at J.L. Halsey, Wilmington, DE. "We have everything under the same umbrella, so it makes integration much easier."

J.L. Halsey targets small to midsize business-to-business customers and aims to provide what it sees as the three main components to digital marketing: e-mail, Web content and analytics.

To do this, the firm owns brands like e-mail marketing firms Lyris and EmailLabs, content manager Hot Banana and analytics firm ClickTracks.

To introduce its newly acquired property to the market, J.L. Halsey is offering a 20 percent discount to existing customers who sign up with any new service. For example, customers of Lyris who are interested in adding a year of ClickTracks can receive 20 percent off that service.

The goal of offering all of these services is to give marketers the tools to create campaigns and take stress off the IT people. These tools include having templates into which marketers can plug information.

"I used to think of templates as low end, but today the designs can be much more professional," said Loren McDonald, chief marketing officer at J.L. Halsey.

One undisclosed client minimized 25 landing pages from Google AdWords down to one central page, easing the labor of tracking all 25 pages. Having a centralized landing page goes back to the bottom line.

"The reason that Google AdWords is because they make marketers money," Mr. Burt said.

close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above