Is your e-mail campaign coming up empty?

Share this content:

My Outlook e-mail blocks all images, which means I end up with a lot of "Right click here to download images" and "Outlook is protecting your privacy by preventing this automatic download" messages. It also means I receive a lot of otherwise blank e-mails.

It's surprising to me the number of major brands and organizations that continue to send to e-mails made up either entirely of one big image or a series of images with very little alt tags and text. It's a basic e-mail marketing tenet to ensure that 1) your e-mail can be read and 2) it is delivered. A big image means your e-mail might be caught in a spam filter for acting like, well spam, and if you haven't included any text, it's very likely the customer doesn't have time to guess what your e-mail might be about because they have a zillion other e-mails to read, so yours is now headed straight for the delete button.

True, a clever subject line might prevent some of these woes yet just adding a nice mix of HTML text and images will undoubtedly bring better returns.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here