Interflora sweetens inbox with Easter campaign

Share this content:

Online florist Interflora is using an online game and viral e-mail marketing to target consumers around the Easter holiday.

Visitors to the Interflora site at www.interflora.co.uk are challenged to match pairs of Easter eggs in an online game. Once matched, the eggs turn into flowers that are available for purchase on the site.

"The Mother's Day viral microsite Field of Flowers added value to our customers and their friends," said Michael Barringer, marketing director at Interflora, Lincolnshire, England. "For Easter, we wanted to create something fun around an Easter theme."

In addition to the game, visitors can also enter a prize draw to win a hamper full of Easter treats and send a friend the link of the game using e-mail.

E-mail marketing services firm Communicator Corp. powers this word-of-mouth e-mail campaign.

"Interflora is constantly striving to add value through digital initiatives to their customers," said Corrina Murphy, digital marketing consultant at Communicator, Sutherland, England. "Creating unique propositions around key calendar events enables Interflora to build stronger relationships with their customers."

close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here