Infographic: Send Out-of-this-World Emails

Share this content:

All marketers want their emails to be out of this world. But far too often, these emails are sucked into the black hole known as the spam folder and never see the light of day. Houston, we have a problem. If marketers want their email marketing to be truly cosmic, they have to stop letting their obsession with open rates and click-throughs eclipse customer insight and focus on customers' needs.

According to Epsilon's “Customer Insights Survey,” adult shoppers deem price (38%), quality (19%), and discounts or offers (8%) as some of the most important factors when deciding to purchase a product. So it's only natural that marketers' emails address these three primary desires. In fact, respondents say that an email having a coupon (80%), containing information about something new (61%), or being customized to their interests (58%) are very or somewhat important.

But before blasting off, marketers must find the right balance between delivering star-quality value and being a nuisance. Among respondents who receive retail emails, 53% say they receive too many, while 44% say they receive just the right amount. According to the survey, 38% of respondents receive emails from less than five retailers or stores, while 37% receive emails from about five to 10. But are customers actually opening these emails or are they shooting them off to oblivion? Although 40% of adults who receive retail emails say they sometimes open them, 34% say they open store emails almost every time they receive them.

 

We know you love infographics. Check out some more Direct Marketing News originals.
close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above