Inbox Insider: Transactional e-mails build loyalty

Share this content:

Transactional e-mails are a great way for marketers to keep up with their customers and build loyalty. Digital bill statements are a good example of this.

Instead of getting paper bills, I've subscribed to monthly e-mails from Time Warner and AT&T to remind me to pay my phone and Internet bills. These e-mails are helpful reminders to log into my online accounts and pay my monthly bills.

The e-mails are simple in their content — they do not include the latest phone offering or plan — but they do include a statement reminder and a link to log in and pay the bill, serving as a utility. Since it is imperative that these e-mails get delivered, not caught in spam traps, it is safe for these companies to approach it in this way.

After I get the e-mail and pay the bill, I get another e-mail as a receipt. This follow-up message includes information about product upgrades and services, such as automatic bill pay. This is a great way to confirm the transaction, let me know that the bill is paid and let me know about services and products that might interest me. While the e-mail includes a marketing message, it sticks to the point and focuses on items of interest to make sure that its content is relevant.

close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above