Inbox Insider: Tis' the season for spamming

Share this content:
Last month, saw an interesting turn of events in the spam wars, as spam levels went way down.

According to the December 2008 monthly spam report from Symantec, spam levels actually dropped 65% in the 24 hours after the shutdown of the ISP McColo, which was allegedly hosting a large amount of bot-net command-and-control systems from the 24-hour period before the shut down. This is a huge coup for anti-spammers and proof that working to stop the mailing of illegitimate mail is worth the fight.

But while the battle at McColo was taken for the anti-spammers, the spammers are continuing with attacks and taking advantage of the holiday season to do so. With subject lines including, “Best Sales 2008!,” “Spend less this Christmas,” and “Christmas promo few days left,” spammers are doing what they always do: cashing in on the season to try to take advantage of consumers caught up in the holidays and looking for good deals.

And as though taking advantage of the holidays is not enough, spammers preyed on last month's attacks in Mumbai to get people's attention. As the world watched the horrific event unfold, spammers sent messages about how consumers could help by sending medication and such.

Tis' the season to open e-mails with discretion.
Loading links....
close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here