Inbox Insider: New Year's resolutions for e-mail marketers

Share this content:
It's almost a new year and time for resolutions. For e-mail marketers that have been meaning to up their e-mail program, it's a great time to do so.

January brings with it some quiet time for many online marketers who have just finished a busy marketing season. It is a great time to look over the results of the holiday with a fine-toothed comb and analyze what worked and didn't work and use this to refine your program. The results from many A/B holiday tests can help plan the strategy for the year to come.


The post holiday time is also a good time to reward your new customers who signed up for your e-mail program during the holidays. Send them a thank you note and an offer based on their holiday purchase.

2009 also may be the year that you get more sophisticated with your e-mail program and introduce e-mail marketing into transactional messages and create a triggered e-mail option that sends relevant messages based on site behavior.

It is also a great time to clean house before the year takes off. Holiday mailings leave marketers with many fresh analytics, including bounce rates and feedback loops. With more e-mail than usual having gone out in the last two months, it is an ideal time to look at who is not responding and make sure that they are either not being mailed to anymore or if it is just a matter of low open rates, then it's a good time to consider letting consumers control the frequency of the e-mail that they receive. It is always a best practice to have a clean list.

Compliance is another big thing to resolve to do this year, if you haven't done so. With CAN-SPAM updating its rules this past year, if you haven't done so already, you should make sure your e-mail program is up-to-date with the rules for the New Year to come.
close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above