Inbox Insider: How do you define mobile?

Share this content:

Last week, I had a very lively chat with Sam Cece, CEO of StrongMail, about what services he wants to add to the e-mail marketing company's offerings. It came as no surprise that mobile is at the top of his list.

StrongMail created an e-mail and social CRM agency called ThreadMarketing last month after acquiring Conversa Marketing and Magnetik, two interactive agencies that offered services like social media and web design.

“What we're seeing now, in terms of the mobile space, is that it's not only about deploying a campaign to an iPhone — it's location-based campaign management,” he told me.

Cece said many of StrongMail's clients have been asking specifically what the company is doing in this area.

He also pointed out the differences in how marketers define mobile.

Some marketers boil it down to sending an e-mail to an iPhone or Blackberry — or another mobile device — that needs to look aesthetically pleasing.

Others define it as the mobile applications deployed on mobile devices to help marketers deliver relevant information, Cece explained.

“I think we're still seeing definition of what mobile means,” said Cece. “But, I am hearing it more and more and typically when I hear something [with a lot of frequency], it means they are starting to suss things out. So that technology is something I'm looking very carefully at.”

It will be interesting to see how e-mail and mobile converge in the future.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here