Inbox Insider: Geotargeting makes e-mail more relevant

Share this content:
The more granularly an e-mail can be targeted, the more relevant it tends to be. One way to segment to make an e-mail more meaningful to the recipient is to target based on location. Joining the likes of Campaigner and CityTwist, this week JangoMail has added a geo-tracking reporting capability to its Web-based e-mail marketing platform.

The new feature expands JangoMail's reporting functionality by letting marketers using their platform measure the location of recipients through open, click and Web site activity tracking. The city, state, country and zip code can all be reported, along with the IP address, ISP and latitude/longitude data of recipients.

Marketers can then in turn take this data and segment their lists accordingly. For example, a brand can send an offer to a particular ZIP code or a retailer can send an e-mail about a special in-store event within a specific distance from a particular location.

JangoMail has also integrated with Google Maps so that consumers can find the locations and marketers can overlay this data back into the reporting system. The graphical overlay depicts where opens, clicks, page views and conversions originated.

As we see the mobile channel evolve by leaps and bounds in geo-tracking and targeting, it is good to see that e-mail is keeping up.

Loading links....
close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here