Inbox Insider: Geotargeting e-mail

Share this content:

Targeted e-mails are better than batch and blast. One way to target and make things more relevant is through geo tracking, which allows a marketer to send messages based on a recipient's location.

E-mail marketing services firm Listrak recently integrated Google Maps into its e-mail marketing platform to target geographically. The ESP has already offered Geo Tracking, in which marketers can track e-mail results in map form, helping a user determine where their most active subscribers are located. Now, with Google Maps, this can be broken down to a more granular level letting marketers sort the data by country, state or ZIP code.

Through this, e-mail marketers can tell when residents of 94109 in San Francisco are responding to an e-mail promotion and tailor future messaging specifically towards them, and maybe hold off on sending this message to those recipients in Glens Falls, NY — ZIP code 12801 — who may care as much.

close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above