Inbox Insider: E-mailers are optimizing for the mobile phone

Share this content:

As Google touts the G1, its new mobile phone, and Nokia boasts about its soon-to-be-released answer to the iPhone, one thing is for sure: There are more options than ever for consumers to access the Web on their mobile phone.

So, what does this mean for e-mail marketers? Wise e-mailers are finding that optimizing their e-mail campaigns to render and deliver to devices such as the iPhone help make it easier for customers to access. Also, this is becoming more of an expected service as consumers adopt Web-enable phones.

To address this climate, mobile software vendors and e-mail service providers are coming together. For example, last week, mobile and digital services firm MobileStorm partnered with Message Systems to boost the performance of its e-mail marketing service, to keep pace with the company's growth while ensuring client campaign deliverability. Under the terms of the deal, MobileStorm will use the Message Systems Delivery Manager to build out its e-mail platform.

close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above