Inbox Insider: E-mail marketers push last minute Mother's Day deals
The economy may be recovering, but many brands are still offering a range of Mother's Day incentives and deals. 1-800-Flowers.com, See's Candies and Bloomingdale's have each distributed e-mails in the last week pushing gifts for mom and offering discounts.
1-800-Flowers is conducting a special promotion for Mother's Day throughout this week, offering free shipping and no service fee to customers who need deliveries before Sunday. The flower-shipping business is using e-mail and search marketing to promote the offer, and its e-commerce site, 1-800-Flowers.com, has an extensive array of floral arrangements for moms, as well as gift basket ideas.
See's Candies also has a dedicated gift page with moms in mind. The site, which touts a holiday-exclusive purse full of chocolates, is also capturing customer data for future campaigns. Every page of gifts for mom on Sees' website has an e-mail opt-in, where consumers can sign up to hear about new products and special offers.
Bloomingdale's e-mail is offering a $100-off discount on $500 purchases from its fine jewelry and fine watches departments. The company is also pitching a $25-off markdown on $100 purchases across departments. The e-mail encourages consumers to print a coupon barcode and bring it to the store, and also features an online redemption code.