Inbox Insider: E-mail gets inaugurated

Share this content:
Barack Obama has been sworn in as the 44th president of the United States and, unofficially, as the first president to use e-mail while in office.

It is great news that the new president did not have to get rid of his Blackberry. His campaign showed how leveraging digital channels such as e-mail, mobile and social networks can connect a political candidate to citizens and has great power for social action. In fact, his campaign aided his supporters in organizing and in using word-of-mouth marketing to virally transmit information.

As smartphones become more ubiquitous among American citizens, it is great to see that our president will be communicating in this fashion. In fact, Obama told CNN that anything he writes in an e-mail could possibly end up as news, which is a good thing.

As his life changes so drastically from being able to eat with citizens at small town barbeques to being escorted around the world by the Secret Service, having a digital channel to connect is all the more relevant.

Welcome, President 2.0.
close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above