Inbox Insider: E-mail for nonprofits

Share this content:

Can you resist an e-mail with an image of a puppy?  Does a sad little kitten get you to open up your wallet to help? Direct marketing is one of the best ways for nonprofit organizations to raise money for their cause, and e-mail marketing specifically can be an excellent tool for getting the word out about a good cause.

 

Care2Action.org uses e-mail as a tool to encourage action around human and animal rights. The nonprofit sends out a weekly newsletter with information on existing issues and how to get involved. You can generally sign a petition or donate money for a specific cause through the e-mail.

 

The nonprofit also makes great use of viral marketing through e-mail. I first encountered Care2Action.org, a friend forwarded a petition that would help change laws about euthanizing animals in shelters. Since I have signed up, there is always an option in the e-mail to forward to a friend. The is also an option once you have taken action to send I out to friends.

 

Doctors Without Borders are also using e-mail to get the word out.  Both brands, which also do a lot of direct mail, are using e-mail, are sending e-mail to help educate constituents about issues and to help raise money. Direct marketing is one of the best ways for nonprofit organizations to raise money for their cause, and e-mail marketing specifically can be an excellent tool for getting the word out about a good cause. Direct marketing is one of the best ways for nonprofit organizations to raise money for their cause, and e-mail marketing specifically can be an excellent tool for getting the word out about a good cause.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above