Inbox Insider: Constant Contact grows business in tough times

Share this content:

Though the economy is declining, things are still looking up for e-mail marketers. Whether it's due to the medium's affordability or the fact that it is measurable in a time when budgets are being more carefully scrutinized, e-mail has proven itself as a channel for good ROI. So, it is no wonder that in these harsh times to hear news that e-mail service providers (ESPs) are growing. This week, Constant Contact announced that they had just signed up its 250,000th customer, West Builders Inc., a midsize construction company in Pasadena, CA.

While small to midsize businesses are feeling the hurt of the economy — and the construction market is being hit especially hard — not every company has gone out of business. Marketers in this space are still looking to market to clients, and the value of digital channels including e-mail is even more important today than it has been in the past. The ability to reach customers through testing and measuring is an excellent way to make sure that the message is being received effectively.

As a part of Constant Contact's new achievement, the ESP is rewarding the new customer with a free lifetime subscription to its e-mail marketing services. Not a bad way to help get the word out.

Loading links....
close

Next Article in Email Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here