Inbox Insider: Change.org Weekly newsletter keeps citizens informed

Share this content:

Barack Obama used e-mail to help corral voters, and now he is using it to help keep in touch with citizens. As a subscriber pre-election, I have been automatically opted into receiving the weekly newsletter, Change.org Weekly, and I am really loving the updates.

It makes sense for politicians to communicate with constituents through e-mail in the same way that it makes sense for private brands. They keep their message in front of their audience, they let readers know what their offer is (in this case, change), and keep us up to date on weekly events, such as the crisis in California's budget, the new $10 laptops and what is going on to address the home foreclosure crisis.

The e-mail works to excite readers by addressing the audience in a personal and emotionally charged way — “Hey Changemakers" — which plays on the enthusiasm of the Obama brand. The e-mail also does a good job and incorporating other media by driving the reader to the daily Blog for Change.

By keeping in front of the nation through the channel that most of us check multiple times a day, it is a great way for citizens to feel connected to the president — especially because he, too, is checking e-mail.

Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here