Inbox Insider: Change.org Weekly newsletter keeps citizens informed

Share this content:

Barack Obama used e-mail to help corral voters, and now he is using it to help keep in touch with citizens. As a subscriber pre-election, I have been automatically opted into receiving the weekly newsletter, Change.org Weekly, and I am really loving the updates.

It makes sense for politicians to communicate with constituents through e-mail in the same way that it makes sense for private brands. They keep their message in front of their audience, they let readers know what their offer is (in this case, change), and keep us up to date on weekly events, such as the crisis in California's budget, the new $10 laptops and what is going on to address the home foreclosure crisis.

The e-mail works to excite readers by addressing the audience in a personal and emotionally charged way — “Hey Changemakers" — which plays on the enthusiasm of the Obama brand. The e-mail also does a good job and incorporating other media by driving the reader to the daily Blog for Change.

By keeping in front of the nation through the channel that most of us check multiple times a day, it is a great way for citizens to feel connected to the president — especially because he, too, is checking e-mail.

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above